Engineering Magazines

There is no black magic or knowledge of rocket science required to building websites that are easy for search engines to navigate round and give you the best possible ranking.

Get the fundamentals right and you will be ahead of the vast majority of websites created.

Originally there was SGML (Standard General Markup Language). This was the standard to which all information was displayed on the Internet. It is still the basis to which HTML and XML adhere. The Algorithms that Search Engine Spiders use to analyze sites are designed to recognize this standard and very little has changed! It is therefore imperative that you design your WebPages with this in mind. If you use it, not only will you produce WebPages that Search engines will love but will vastly improve the chances of your site being ranked highly for your desired keywords and phrases.

TEXT FORMATING TAGS

OK here are the three most important tags used for formatting your text:

[H1] the Main Heading Tag, tells the SE the pages main topic

[H2] a Second Heading and slightly smaller (e.g. subheading)

[p] paragraph and the body of text and content

A typical layout of your HTML code, and therefore your text, should look like this.

[HTML]

[HEAD]///////I’ll explain what need to go in this bit later on //////// [/HEAD]

[BODY]

[H2]Title of Your Page Starting with you Keyword Phrase[/H2]

[H3]Subtitle Including Some other Keywords/Phrase[/H3]

[p] Lots of useful information with the odd keyword thrown in but good useful information is what really makes a site successful, after all, Content is King – I’m now starting to waffle on. [/p][H3]Next Subtitle Including Some other Keywords/Phrase[/H3]

[p] Lots ore useful information with the odd keyword thrown in but good useful information is what really makes a site successful after all Content is King – and again I seem to be waffling on. [/p]

[/BODY]

[/HTML]

There are other basic HTML tags that you can use of course but these three are so obvious that it makes it an absolute breeze for Search Engines to look at your web page and instantly know what your site is all about and how to rank its content. OK, there is one slight problem though. If you used these tags as they are on your pages and in particular the text on them isn’t going to look that good on the eye and certainly won’t win any design awards. This is where Custom Style Sheets come into play in a major way.

ALT TAGS

These provide the Search Engine Robots with a description for any images you have on your page. They look as follows:

[img src="" alt="blue beach ball " width="50" height="50" /]

Place in good descriptive key words here without going over board i.e. no spamming the same words in every images alt tag 3 times each.

META TAGS – TITLE, DESCRIPTION AND ROBOTS

The Meta Tags and Title go in the Head section of your HTML and let Search Engines know what was important on a Webpage and so how to rank its importance. They can also tell the Search Engine what language it is written in and other files it needs to take into account. Typically it will look something like this:

[HEADER]

[TITLE]Greek Holidays Idyllic and Very Cheap[/TITLE]

[META name="description" content="Very Cheap Prices for Idyllic Greek Holidays and Vacations in Greece"]

[META name="keywords" content="budget cheap greek holidays vacations europe Greece sunshine"]

[/HEADER]

The Title Meta Tag is extremely important and is widely used by the SE’s most importantly Google. Make it between 5-10 words and put your best Keyword/Phrase at the beginning e.g. ‘Greek Holidays’.

The Description Meta Tag should be less than 150 characters in order to suit all Search Engines. Anything more than this will simply be missed out with some SE’s. The “description” is what most SE’s use to describe your site when listed in its results. Make sure it is ENTICING for potential customers. It should include at least 5 of your best keywords but DO NOT simply repeat all of them in your “description”.

The Keywords Meta Tag should be a string of keywords and 2-or-3 word phrases that people surfing the net might use to find pages like yours. It is a very common opinion amongst many experts that the “keywords” Meta Tag is used very little if at all by SE’s these days. This is very true but since some SE’s do still use them to some degree DO NOT repeat your keywords more than 3 times in either your “keywords” Meta Tag or your “description” Meta Tag. Some SE’s will consider this as ‘Keyword Spamming’ and your site could be seriously penalised.

The Robots Meta Tag is a simple instruction that goes in between the [HEAD] and [/HEAD] tags of your web page and tells any visiting Search Engine Robots whether than can index that page (INDEX, NO INDEX) or follow the links leaving that page (FOLLOW, NO FOLLOW). There are basically 4 variations of these instructions:

1. [META NAME="ROBOTS" CONTENT="INDEX,FOLLOW"]

2. [META NAME="ROBOTS" CONTENT="NOINDEX,FOLLOW"]

3. [META NAME="ROBOTS" CONTENT="INDEX,NOFOLLOW"]

4. [META NAME="ROBOTS" CONTENT="NOINDEX,NOFOLLOW"]

The simplest way of using the tags is to use example 1. above on every page of your website that you want the search engine seeing and then put example 4. above on every page that you do not wish the Search Engine to see yet alone index for the world to see.

ROBOTS.TXT FILE

The Robots.txt file is actually the first thing Search Engine Robots will see when they visit your site. With the use of a Robots.txt file we can tell Search Engines what areas of your site are out of bounds. There are also many other uses for the Robots.txt file but I won’t talk about it here.

Using a text editor (notepad, BBedit etc) create a new file and name it, yes you guessed it: robots.txt. Place in it the following syntax:

User-agent: *

Disallow: /cgi-bin/

Disallow: /pictures/

Disallow: style.css

This syntax tells Search Engine that it may not look in to the folders “cgi-bin” or “pictures” (these could actually be any directories you name). Save the file, upload it to the root of your website i.e. yourdomain.com/robots.txt and that’s it.

The SEO benefit to you is not so much to give you a higher ranking but to make your site more Search Engine friendly… Think Kudos!

SITE LAYOUT – THEMED BASED WEBSITES – THE ULTIMATE SEO TECHNIQUE

Establishing a theme for your site and the contents’ structure can produce a dramatic increase in your sites ranking amongst Search Engines. All of the big search engines use a ‘Themed’ based algorithm in their ranking criterion. This is basically essential for them in order to return the most relevant results when a user enters certain ‘keywords/phrases’ into their search engine. Basically a Search Engine will spider every single page on your site and index it as one. It is therefore imperative to concentrate your sites content on the around the main theme and not to diversify too much.

SITE STRUCTURE

The structure of your site, i.e. how your content is categorized and linked together, is meant to support and strengthen the overall theme of your site. Let me explain how you achieve this.

There are 4 main types of pages you need to be concerned with:

* Index

* Sitemap – (a.k.a. Table of Contents)

* Hallway Pages

* Doorway/Content Pages

View your site as a Shopping Complex. The theme is “Shopping”. It has an entrance (Index page). At the entrance there is a map showing you the different areas, stores, and the stores contents (Sitemap). From the entrance there are 3 possible hallways you may walk down one for “Sports”, one for “Home”, and one for “Toys”. Each has its own description of what specific shops you’ll find (Hallway Pages). As you walk down the Hallways you’ll pass the doorway to each shop on which is a very detailed explanation of what is inside the store (Doorway Pages). I’ll explain these pages in closer detail.

Index Page – Most Search Engine Optimization experts agree that your websites’ initial page of entry (index.htm default.htm etc) will never be the definitive page that Search Engines will rank highly. Make sure it looks good, introduces your visitors to your site, and lets them know what they can expect to find deeper within it. E.G. If your site was about Holidays in Spain, all you want to say here is “Come to Greece for your Holidays its great!”

Sitemap – A single page that is linked only off your Index page and links to every single page on your site. It should be laid out like a Table of Contents but with one or two keyword specific sentences for each and every link. This should be linked off your main page but DO NOT call/name the text in the link as “Sitemap”. It’s often thought that Search Engines will penalize this. Instead simple call it “Table of Contents”.

Hallway Page – This is basically the first page of each Sub Category. It should give a brief summary/paragraph of each specific topic within that Sub Category. E.G. Staying with the Spanish Holidays theme Hallway1 would deal with “Accommodation” and Hallway2 “Excursions”. A rule of thumb would be to focus these pages on keyword phrases containing 1-3 words.

Doorway Page – This is an individual page that is only concerned with a specific Topic of that Sub Category as mentioned in the Hallway Page. These pages are full of very specific topic related content. They will also be keyword/phrase rich focusing on 3-4 keyword phrases. E.G. Following the Hallway Page of Accommodation, Doorway1 could be “Hotel Rooms” and Doorway2 “Apartment Flats”.

How to Link your Pages

All linking should be done vertically throughout the site. The only exception to this rule is the Sitemap (which links to every page). Doorway Pages should be linked to the Hallway Pages above them and the Hallway Pages in turn should be linked to the Index Page.

Always use the Hyperlink Title tag. Its another great excuse to drop a few more keywords to describe the page you are leading the Search Engine Spider too.

Similar to the Alt Tag the Titale tag is placed within the syntax of the hyperlink and looks like this:

Title=”some useful keywords to describe the link”

LINK POPULARITY

Arguably the most important factor in getting a high search engine ranking. This has basically been Google’s little baby that most of the other Search Engines have also begun to adopt. OK the concept is simple: If Search Engines can see that other sites are linking to you, then they think that you’re popular. The more other sites link to you, the more popular you look. The more popular you look, the higher ranking the SE will give you.

Not all links are equal though. If the sites linking to you are about the same topic e.g. “Holidays in Greece” then Google is going see these as highly relevant links. Further more, the bigger the site that links to you, or the greater its Page Rank, the more weight Google will give to these links and so your Search Engine Positioning will benefit greater.

SEARCH ENGINE SITEMAP

Not to be confused with the traditional Site Map or Contents page, this page is designed specifically for the Search Engines and not for visitors to your site. Similar to the Robots.txt file, this file does not so much give your site higher rankings as it does make your site more easy to navigate for a Search Engine. Search Engine Sitemaps do require some basic knowledge of xml if you wish to build one by hand but do not fear, there are many tools available online to help you build automatically. If you are new to Google Sitemaps I would recommend reading their overview: google.com/webmasters/sitemaps/siteoverview.

SUMMARY

If you can create a website that provides a clear understanding of the theme of its content with an easy to follow navigational system, you will have accomplished the fundamental basics of your onsite Search Engine Optimisation.

After completing Automobile Engineering from the top institute, a student has excellent job prospects. If an individual has some knowledge in IT, then he can work in designing, CAD, CAM, ERP, testing etc. And as well as if he has MBA degree, he can work as senior manager materials, SCM, CRM, Operations, production, planning and control, tester, consultant and many more. The career options for automobile engineer are Safety engineering, Emissions Research or Controller, performance engineer, Systems engineer, Operations Research, Vehicle Manufacturing Engineer etc.

Sharda University (SGI), the NCR’s largest educational group, also offers B.Tech (automobile engineering) program. This engineering college provides various excellent facilities to the students for e.g. superior quality labs and workshop facilities, world class infrastructure, distinguished faculty members, excellent placement support, soft skills and career skill training, project work, seminars, guest lectures etc. The SGI Institute envisions an ambience of excellence, inspiring value based education, research and development. It also provides excellent support in the placement of students in the top companies of India and abroad. This institute delivers basic education with Application based learning by utilizing Modern Practices.

In short, Automobile Engineering brings ample job opportunities for the students. In this branch of engineering, a student can expertise in providing help to build and test the vehicles and he also learns how to repair and maintain with the appropriate tools and instruments.

It is imperative that website owners recognize the value of owning a site that is highly ranked and visible for search engine results. In the mid- 1990’s, webmasters and content providers began optimizing websites for search engines. This is currently referred to as search engine optimization (SEO). SEO is simply the process of improving the volume and quality of traffic to a website for search engines using “natural” (“organic” or algorithmic”) search results. Specifically, if a site is presented prior to others within a search result or “ranks” higher than others, then that particular website would be visited more frequently. Historically, search engines suffered from abuse and ranking manipulation because they were forced to rely solely on factors that were exclusively within a webmasters control. Therefore in order to provide better results for their users, search engines had to adapt by developing intense complex ranking algorithms that webmasters could no longer manipulate. SEO is also capable of identifying a variety of searches to include image search, local search, and industry- specific vertical search engines.

As a marketing strategy, SEO is used to increase a site’s relevance. The SEO recognizes how search organics work and what people are searching for. It also initiates efforts to include unique content to a site to ensure that its content is easily indexed by search engine robots, making it more appealing to users. Other techniques are the Black Hat SEO and White Hat SEO. Before distinguishing these techniques, however, one must have knowledge of the three major search engines on the internet. The leading and most marketable search engine is Google. Yahoo and MSN bring up the rear. The majority of the people who “surf” the internet use Google. More over, every search engine on the web has personal algorithms to implement a method for evaluating the importance of your website. Specifically, they have to optimize their website according to detailed guidelines. One type of individual within the SEO may follow the guidelines of these search engines, others may not. Subsequently, it is a necessity to identify the difference between the Black Hat SEO and the White Hat SEO.

SEO techniques are basically classified into two broad categories: techniques that search engines recommend as part of an impressive design and those techniques that search engines greatly disapproves of; which are referred to as spamdexing. The Black Hat SEO technique is used by people that demonstrate intent to deceive the search engine. They feel that the search engine is their enemy. Unfortunately, these people refuse to follow the rules and use unethical measures to achieve top ranking. The Black Hat SEO uses text that is hidden or color disguised or it may use a method that is referred to as cloaking. The White Hat SEO is an ethical way of search engine optimization. It creates content for users, not for search engines. Furthermore, it makes that content easily accessible to the spiders, rather than attempt to deliberately deceive the algorithm. Upon the discovery of Black Hat techniques, search engines may penalize sites by reducing their rankings or eliminating their listings from the database.

One of the best tools that most web business owners can utilize is the search engine optimization. The SEO will make the most out of your business online. SEO is significant in that it has the power to increase the website traffic while simultaneously improving your sales. Website business owners have the opportunity to obtain an advantage over the online competition. Ironically, many owners are not familiar with SEO and its benefits; therefore they are apt to commit mistakes in the attempt to utilize such a program.

One of the prominent mistakes that web business owners commit is the extensive time dedicated to their website design and not enough time on the content. Primarily focusing on the content will entice more people to visit the website. Instead of spending money on site design, invest in copywriting. Committing to this will certainly benefit the online business as the search engines will reward websites that offer fresh content to their visitors, regardless of its format. However, if it is the owner’s intent to solely improve search engine optimization rankings, perhaps they should post blogs or forums that visitors can use to interact with others. A web business owner must also offer something unique within site’s content. The owner should be able to properly optimize the site so that it is interesting to your targeted market.

Another mistake is the inappropriate keyword phrases. In order to optimize successfully, the owner has to select correct keywords that your customers may use in their search on the web. This is especially essential for small to medium sized businesses. Basically, if the keywords or phrases are not specifically related to your customers’ desires, your website doesn’t appear in the search results. Remember to be descriptive as possible which not only helps the visitors, but the actual online business. Use the words that are related to your content which is called keyword optimization.

The two terms “search engine optimization” and search engine marketing” (SEM) are often used interchangeably. However, the terms have different functions. The SEO is a component of SEM whereas it is a function of the SEM process or campaign. Again, SEO is the process of optimizing a website for search engine listing. The SEM, however, is a form of internet marketing that acknowledges and promotes websites by increasing their visibility within the search engine results page. The methods of SEM include SEO, paid placement, paid inclusion and pay- per- click campaigns which offer the advantage of immediacy.

A popular way of improving your ranking in the search engines is to ensure that your site is important. This can be established through link building. Link building is a measure used to persuade other websites to link to your personal site, thereby increasing your “link popularity.” This process is imperative in attempts to increase your ranking in the search engines. This is also a strategy that is resistant to manipulation while justifying a website’s importance. Consequently, the link building process receives high priority within the internet marketing campaign. Search engine marketing is also a powerful tool for a business owner inbound links to a website by writing articles. These articles should be submitted to article syndication websites where other webmasters are free to use the articles on their sites. The key is to include a link to your website with your signature.

Search engine optimization may not be an appropriate strategy for every website. More so, additional search engines referrals does not guarantee more sales. Also, internet marketing strategies can be effective, depending on the site operators’ goals. Any successful internet marketing campaign can drive organic search results to pages, but it may also require paid advertisement and continued referrals.

In the world of auto mechanics an engine swap is just about the biggest job you can undertake. No matter what kind of car you drive its inevitable that the engine could possibly fail. If your car has very high miles its almost a given. You have a few options if that happens. You can sell your car as is, pay to have a new engine installed, or take the liberty of doing it yourself. The level of difficulty that changing an engine has changed with automotive technology. The newer and more advanced your car is the more technology goes into making the engine work. Back when carburetors were used things were much simpler. Changing an engine basically consisted of disconnecting a few wires, motor mounts, trans mission, radiator hoses, and throttle linkage. The same basic process still applies on modern engines but it just involves a lot more work. There a many more connections, hoses and cables that need removed.

When changing your own engine the basic challenge is to disconnect everything and put it back exactly how you started. As I mentioned in the previous paragraph the age of your car is where the complexity issue comes in to play. Basically it is the same process but, the older the car the easier the process. When undertaking a job of this size you should be sure to have all the needed tools to perform the job properly. Not having the correct tools can lead to damage of parts and a lot of lost time. You can spend more time working rather than looking for the correct tool to perform the task. Overall spending a little money on the right tools can save you a lot time and money in the future. Depending on where you vehicle was made will determine whether you will need metric or standard tools. European and Asian will require all metric tools and almost all domestics will take standard.

When selecting an engine you must be very careful and be completely sure that you have chosen the correct engine. Thats not something you want to find out when installing the new engine. Again, as automotive technology has advanced so have engines. In the past if you could make an engine fit in the engine compartment you could make it work. The electronics of modern cars makes this virtually impossible without major modification. Fuel injected cars are much more complex. They involve electronic controls rather than manual controls. Basically the most important thing to remember is: Do your research. You need to know the exact model, year, and engine displacement of your vehicle.

Once you have obtained a new or used engine the real work begins. Prior to starting you need to purchase all engine fluids to replace once you have completed. Most cars will require the hood to be removed for full access to the engine area. You should mark the bolt position on the hood hinges to make for easy alignment when reinstalling. Drain all your engine fluids, drain coolant, disconnect all wiring, throttle linkages, fuel lines, and cooling hoses. Be sure to remember what you removed and where it came from. Its a good idea to take photos of all areas of the engine compartment. This will give you a good reference for reassembly. Next, remove the bolts from the motor mounts, transmission and exhaust. Once you have made certain that nothing is still attached to the engine you can begin slowly lifting the engine out. Obviously this will require an engine lift and chains. Carefully remove the engine from the engine bay and set it aside.

The installation process is basically a reverse of the removal. Carefully set the engine back into the engine compartment and bolt up the motor mounts, transmission and exhaust. Its a good idea to replace the motor mounts, belts, hoses, plugs and wires in this process. This just allows for much easier access to all of these components. This could save you a lot of time and work in the future. Reconnect the wires, hoses, and linkages. Once everything is reconnected you can move on to replacing all of the fluids. Your coolant will require a complete refill due to to the lack of coolant in the new engine. Once your fluids are replaced check for leaks and double check for loose connections. After everything has been checked and secured your ready to start it up. New engines will require a break in period. This will be detailed in your new engines documentation. You should test drive your car and watch for anything abnormal. When finished test driving check all of your fluids and top them off in needed. If everything goes as planned you should be ready to hit the road again.

This article is not really meant to be a complete guide. Its basically an outline on what is involved in the process. If you are planning on changing your engine yourself you should know what to expect. Its not a process that you want to get partly finished and give up. It is a pretty difficult task that takes time and effort. Its impossible to create one thorough guide due to the fact that almost all auto makes are unique. A good tip is to purchase a complete repair manual for your make of vehicle. There are some great publications for every make of car. You get what you pay for when you by a repair manual. The higher the price, the more thorough manual you will get. You should have a decent amount of mechanical knowledge before attempting this job. If you have any doubts you should probably leave it up to a professional mechanic. Overall be sure that you have the will power, knowledge, tools, and time before taking on a job like this. If you enjoy mechanics this will be a rewarding and educational process.