Saving our Beloved Cars and the Automotive Industry

And the US automotive industry is in dire straits. It did not learn from the 1973 energy crisis. It did not learn from the Chrysler experience. It did not learn from Toyota. It continued to depend on old, worn out concepts and on CEO’s that are kept in their positions by nepotism and by boards that do not understand the automotive business.

In a joint effort the Big Three are asking the US government for a $25 billion loan. They argue that government demands for increased fuel efficiency are too expensive to implement and require huge amounts of capital for retooling.

Let’s assume for the moment that the argument has some merit. But how can companies with worldwide manufacturing facilities fail to notice the steady increase in fuel prices and not see the warning signs hoisted by governments across the world that want to limit greenhouse gas emissions and fossil fuel consumption. This neglect is inexcusable. Efforts of US and European governments to limit fuel consumption are misdirected, counterproductive, and coercive. A comprehensive analysis quickly reveals that we must indeed limit and eventually halt greenhouse gas emissions.

OPEC countries will continue their unstoppable increases of petroleum prices. Electric cars, CNG powered cars, and hydrogen powered cars cannot stop carbon dioxide emissions perceptibly and will not make our country independent of OPEC imports. Automotive companies are critically dependent on the fickle and changing preferences of national and international markets.

Industrial companies that follow political hype will be punished sooner or later. Governments are incapable of designing automobiles for the market place. The world is relegated to using automobiles, trucks, trains, ships, and airplanes for the next century and will have to power most of them with liquid transportation fuels. We may be able to use less of them, we will be able to reduce energy consumption, we can use other forms of energy for some transportation, and we can produce petroleum substitutes from biomass. We can even produce biomass without competing with critically important food crops.

In order to minimize fuel consumption quickly, the auto industry is forced to deal with performance features. American drivers cannot avoid covering much longer distances than European or Japanese drivers. American drivers have less access to public transportation, have larger families, and drive on different types of roads. Automotive companies must listen to their customers.

Toyota and Honda have been listening most successfully. American and foreign car companies have developed a wide range of comfortable cars with a wide variety of utilitarian and luxury features. Sportive cars and SUV’s are attracting large numbers of buyers. All cars offer a wide selection of comfort and entertainment features. One major car component has received only peripheral attention; it is the much maligned internal combustion engine.

Many modern internal combustion engines are marvels of engineering. Materials, manufacturing processes, and especially peripheral components have progressed to unprecedented levels of performance and longevity. There is a last frontier that has escaped deserved attention. This is the highly energy efficient combustion engine. This is the type of engine that the automotive engine needs to develop, this is the engine that legislators should make mandatory.

This is the engine that we need to use for at least one more century. Long term the automotive industry has to develop an entirely new, advanced, internal combustion engine! Average energy efficiency of the worlds inventory of combustion engines is somewhere in the lower mid-twenties. Energy efficiency cannot grow indefinitely. When approaching the 50% efficiency mark, it will be difficult and very expensive to increase efficiency by a single percent. Advanced automotive engines are operating in the mid-thirties.

Large stationary engines are breaking the 45% mark. Large engines on trains and ships are getting above 40%. Looking at the total world inventory, we may still have a chance to nearly double energy efficiency and to cut energy consumption of present inventory in half. We cannot reach this goal by legislating fuel consumption of cars only. We can achieve optimum energy efficiency only by reengineering the processes taking place within and around the internal combustion space.

We know that higher compression ratios will increase energy efficiency, we know how to produce high octane fuel, we know why Diesel engines are more efficient, we know how to minimize formation of pollutants. The automotive industry has developed a huge selection of sophisticated electronic components for single cylinder fuel injection, for precise controls of valve motion and ignition timing, and for reclaiming waste energy at the exhaust.

No company seems to have found the nerve to get a jump on the competition and develop the successor to the two more than century old engine concepts; the Otto and the Diesel engines. If the US government decides to extend a $25 billion loan to the automotive industry, it should attach a few conditions. The loan needs to be secured and must take precedent over shareholder equity. The loan should stipulate that the salaries of top management are tethered to salaries of other top CEO’s like that of the US President.

The obscene bonuses of yesterday should be paid only after a waiting period of at least five years; in which previously agreed upon management objectives must have been met or exceeded. We must stop the prevalent looting of cash from US manufacturing companies by unscrupulous investors. These investors do not contribute anything of lasting value. They are excessively rewarded for ruining once healthy companies. We cannot continue to let a selected few impoverish the many and ruin our country irreparably.

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The Oldest Motorcycle Names Live on

Harley Davidson

This classic series of motorcycles has a long and storied history with a legion of fans that includes owners, motorcycle enthusiasts, old and young alike. Distinguished by its style, unique engine sound and fan loyalty, Harley Davidson motorcycles are unlike any bikes ever produced.

From modest beginnings in 1901, Harley Davidson Incorporated was the brainchild of William Harley who had developed a small, powerful engine. Like many engine manufacturers of the era, these engines were intended for use with existing bicycle designs, combining motorized power with pedal power. From a small shop in Milwaukee, Wisconsin, Harley and his partner, Arthur Davidson embarked on a journey that would revolutionize the world of motorized transportation.

1903 saw the introduction of its first production motorcycle. The early Harley-Davidson bikes were popular as race machines. By the end of the decade, Harley Davidson was selling a version if its bikes for use as police vehicles. Shortly thereafter, The Company introduced a 45 degree V-twin engine design that would represent a style synonymous with Harley-Davidson for years to come.

The post-war years saw a rapid expansion in production, along with some ownership bumps in the road. The mid 1980s saw ownership shift from AMF to a group comprised of Harley Davidson management. The Company went public on the New York Stock Exchange in 1987. The rest, as they say, is history.

The big V twin engine configurations were reflected in many subsequent designs including the F Head, Flathead, Knucklehead, Panhead and Shovelhead, all exceeding 1000 cubic centimeters in displacement. The smaller V-twin designs reflected a smaller displacement under 1000 cubic centimeters until the introduction of the Evolution and Ironhead series of engines and are found on the Sportster X series bikes.

The V Rod, introduced in 2002, incorporates a liquid cooled 1130 cubic centimeter super bike engine. The VRSC models are unique in both style and performance from all of its predecessors. The 60 degree V twin engine features fuel injection and was developed with the help of Porsche.

Even the Harley Davidson logo has created incredible marketing potential with after market merchandise and accessory sales accounting for up to 5 percent of the Company’s revenue. The distinctive HD eagle reflects the respect Harley Davidson enjoys from competitors and motorcycle fans.

Royal Enfield

The pride of British manufacturing companies, Royal Enfield has established a reputation that dates back to the mid 1800s. Like many early manufacturers of personal transportation, founder George Townsend focus on producing parts for existing bicycle designs, and by 1893 was producing and selling complete bicycles under the Enfield name. It was not long before Townsend turned the name Enfield and its slogan built like a gun into household words across Great Britain.

The most endearing product introduction by Royal Enfield has to be the Bullet. With a single cylinder, four stroke engine, the 1933 Bullet sported a dramatic front to rear rake making for truly classic line. World War II brought a one of a kind bike from Enfield, the Flying Flea. Complete with its own parachute and packing cage, the Flying Flea could be dropped from an aircraft along with the troops provided a means of motorized battlefield transport not previously available.

The Royal Enfield line even included a version of the famous red-painted Indian motorcycles, after the company acquired the brand name rights. The RE Indians were discontinued in the 1960s. Intense competition from Japanese motorcycle producers during the 1960s and 1970s meant the Royal Enfield needed bikes that could match the speed and performance of the Asian bikes.

The answer was the Interceptor line of extremely fast motorcycles, with a top speed of over 105 miles per hour and able to cover the quarter mile in les than 14 seconds. Sadly, production could not keep up with demand, and the Interceptor became the last of the Enfield line to be produced in England.

Royal Enfield motorcycles are still produced in India and exported worldwide, including to the United Kingdom and to the United States. The famous Bullet bikes still anchor this legendary line of motorcycles with versions which includes the 500 cubic centimeter Elektra X.

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