Engineering Magazines

Well, this is not enough to have an attractive website to show company products/services on internet to get business nationally or internationally. If company products or services are not advertised then definitely there will be no awareness of its existence in the market. Same is the case with online websites. There are many ways to advertise a website for its awareness in the market. One of the most common ways, which is increasing rapidly, is the Search Engine Optimization as a part of Search Engine Marketing. When we need to get information of foreign universities, national or international job opportunities, worldwide news, latest technology products, customers from all over the world and many more; we turn towards Search Engines like Google.com or Yahoo.com etc. Search Engine is a tool for searching information on the internet by giving topic as keyword(s) which returns the relevant websites.

Search Engine Optimization (SEO) is the process of improving the amount and quality of traffic to a website by making its contents Search Engine friendly. In Search Engine Optimization a website is prepared and altered to make it as compatible as possible with Search Engines such as Google, Yahoo and MSN and it also focuses the contents to the keywords and key phrases desired by the customers. It is preferred to get optimization of a website during its construction because structure of the website is to be designed according to the rules and regulations of search engines but it can also be optimized after publishing a website on internet. Many website designing and development companies in Pakistan are offering Search Engine Optimization service during construction of website and even after designing and publishing of a website. These companies can be easily found through Search Engines by putting any keyword like “Search Engine Optimization in Pakistan” or “SEO experts in Pakistan”.

Many small and large entrepreneurs are focusing on online services like online shopping, fashion boutiques, hotels & accommodation, event management, real estate, travel agencies, outsourcing and different unique services. Entrepreneurs get developed their company website but forget to invest on its Search Engine Optimization. They either don’t know about it or they are unaware of its importance. From now on, job of SEO experts starts to follow rules and regulations of famous Search Engines to make available optimized website against keywords by the visitors in a search engine. Although there may be thousands of competitors of a particular website with its products or services but only those websites will be seen in Search Engines’ top results which will be properly optimized. Many Search Engines maintain database of new & old websites automatically and many store information manually but it depends on the algorithm of the Search Engine that how do they operate.

Search Engines work by following this specific order i.e. Web crawling, Indexing and Searching. Web crawling is the process in which a crawler (also known as Spider- a program that browses websites automatically) visits all available links of a website to store information of its webpages. Search Engines’ crawlers continuously crawl websites after specific time to get its up-to-date information to make it available on the keywords by the search engine users. Normally Google takes 20 days and Yahoo takes 30 days to revisit a website for its latest information. Indexing collects and stores data of websites for its fast and accurate information retrieval. Search Engines usually extract information of the website from its title, description, heading, special fields (meta-data) and file names. When a keyword or keyphrase is entered in a search engine to search information then the keyword is checked against the search engine’s index of all the web pages it has analyzed. The best URLs (Uniform Resource Locator) are then returned as hits and ranked in order with the best results at the top as process of Searching.

While optimizing a website, two important aspects of Search Engines should never be forgotten: Robots.txt and Sitemap. Robot.txt is being used to prevent access of web spiders to different parts of the website for its publicity. So spiders will leave those webpages which will be mentioned in the Robots.txt at the root directory of uploaded website on the internet. Sitemap is used to inform Search Engines about available webpages on a website for its crawling. Sitemap also facilitates to mention webpage’s importance and date of last modification so that Search Engines can crawl it easily to get latest information available on the website.

Many of SEO Experts play tricks with Search Engine to come into top ranking which is known as Black-hat or Spamdexing but famous Search Engines do not follow one algorithm to rank websites. People should avoid such tricks because if a website is found doing such activities then it is very difficult to get good ranking in famous Search Engines and more importantly a website can loose the trust of visitors if they are not able to find their required information on the website.

Search Engine Optimization plays a vital role to increase traffic of relevant visits to the company website that in turn, increases the visits of potential customers as well. This helps to attain major objective of the website i.e., online business. If you are planning to build a new website, you must optimize your website according to SEO rules and regulations during its construction. If your company already has a website then it must be optimized to get good ranking in Search Engines and more customers from all over the world.

[Article by M. Munir Bhatti]

Buying or leasing an existing website can be a very effective and relatively easy way to make your business or company’s online presence known. As you have probably already realised, having a website and being able to be found on the internet are important factors of your business success, so it makes sense to utilise an already successful and functional website for your own business.

There are actually many people out there who buy websites much like people buy investment properties – sites which are structurally sound, but have room for improvement and once they’re spruced up a little they have the ability to turn a profit once again. Online, this profit is found through adding ads to investment websites, upping the traffic to those sites and then reaping the rewards from the advertising.

However, if you are looking for a website for your own business or as an investment, the basic structure you need and the additions you will make are very similar and here’s how to go about it. First decide whether you are looking for a website which is simply informative, or one which also allows for visitors to shop online, this will also be determined by the sort of business you run as some products and most services cannot be purchased over the internet anyway.

An online store is one of the major structural aspects of a website you are looking to buy and much the same way you would lean towards an investment property with a new kitchen rather than a daggy lime green one, so too is it easier to build and adapt an existing online store, rather than establish the security, shopping carts and payment options from scratch.

The remaining work website investors will put into a newly purchased site is regarding its search engine optimisation. However, when you are looking to purchase a website for your business, it is important to remember that a lot of what can be detrimental to a website’s optimisation, can actually have to do with web design.

Search engine optimisation is not only about adding the right number of the right keywords to a website and expecting Google to see this as SEO. The website’s design, the programming, the layout and even the server systems can all affect that website’s optimisation and if you’re unsure how to check on any or all of these things before purchasing a website, have an SEO expert check out behind the scenes, because you don’t want to have to go knocking through walls later.

As with any investment there are pitfalls and surprises which can cost you a lot of time and money down the track and ‘buyer beware’ is just as relevant when purchasing an investment online as it is down the street. So in much the same way a property investor may bypass the self-serving real estate agents trying to move properties no one wants, and go straight to a builder or developer for something structurally sound form the beginning, there are also opportunities for your business to buy its website ‘off the plan’ too.

SEO companies in the UK would rather see the internet populated with properly optimised, useful and informative sites and while you can seek their advice on your website purchase, there are also SEOers in the UK who build websites solely with optimisation in mind, waiting for businesses just like yours to add your name to them.

If you require a new engine, for your car then you have three options – buy a used engine, refurbish your current engine or buy a new engine. Buying a used engine is most cost effective method rather purchasing a new one. Here are some good steps which will help you to buy used engines:

1) First decide what engine you require. Different brands require different engine, so you need determine the model and year of your car. You can consult to your owner’s manual to find the specifications of your car. You can also contact your car dealer with your vehicle identifications number and they can tell you what engine you have.

2) Notice the mileage of your current engine. Always look for a used engine that has fewer miles than the one you are swapping.

3) If you are unable to find reputed and good engine dealer for your used engine needs then go for online shopping. There are thousands of online vendors dealing in used engines. These companies buy used engines, dismantle them and sell the parts. They have adequate staff that remanufactures used auto parts for the purpose of reselling. They can send you the engine through ship in case you are in some other country. The engines come with warranty and they are ready to install.

4) Search local salvage yards for the engine that you require. May be you get a reputed dealer and find the engine that you are searching. Be attentive that you will most likely have to remove and prep it for install it yourself.

Now here comes some tips and warranty:



You should always try to upgrade the warranty while purchasing used engine. Usually, vendors offer 6 month warranty on used engines, but it is advisable you should try to upgrade warranty period for 1 to 2 year if you can.

Finding a local vendor can be time consuming and probably you may not find what you exactly require. It is wise to use online used engines vendors who can run a search for the engine and you can exactly find that you need.

Before purchasing a used engine from local dealer, make sure to VIN check on that car to find out the history. It will help you to avoid purchasing a used engine that has been flood damaged or rebuilt.

Ignore purchasing used engine from individual seller, because you are not familiar with the history of engine nor you will have any recourse if it doesn’t work.



EngineWorld USA is a renowned engine dealer specializes in selling used engines of various brands like Honda engines, Lexus engines, Acura engines, Suzuki engines, etc.

Is your web site search engine compatible? Despite all the misinformation out there, it’s very easy to design a web site that search engines will love. All you need to do is follow 3 simple steps:

1) Obey the Search Engine Guidelines

Nearly all search engines publish their own guidelines regarding the submission of sites, the type of sites they will accept and recommendations for optimized content. Google recently updated their Webmaster Guidelines which cover the most common forms of deceptive or manipulative search engine behavior that they consider to be ’spam’. They also published SEO Guidelines – advice for webmasters to heed when choosing an SEO. Google was the first search engine to publicly acknowledge search engine optimizers in this fashion.

It’s not just Google publishing anti-spam guidelines. You’ll find them at the following search engine sites as well:

Yahoo terms of service

Yahoo guidelines on search engine spam (covering AltaVista and AllTheWeb as well)

Yahoo definitions of search engine spam (covering AltaVista and AllTheWeb as well)

Yahoo content guidelines

MSN Search webmaster guidelines

AltaVista terms of use (AltaVista is a Yahoo-owned company)

Ask.com terms of service and spam policy

Ask.com editorial guidelines

2) Don’t Use Spammy Search Engine Tactics

Often, webmasters will use search engine spam techniques without even being aware that they are doing so. Or worse, web designers can – advertently or inadvertently – integrate techniques that could cause a site to be penalized in the site’s rankings in one or more engines, without the site owner’s knowledge of such penalties. The key to avoiding spamming the engines is research.

Keep track of the various search engine guidelines via the links above. Watch for any changes they make to these guidelines and tweak your site accordingly. Trawl the various webmaster and search engine forums regularly to ensure your site doesn’t use any of the latest optimization methods that appear to be penalized. If you suspect your site has been penalized, remove the offending content, contact the engine concerned and ask to be reinstated.

Google actually encourage you to file a re-inclusion request via their Help Center and this post by Google staffer Matt Cutts outlines what should be included.

Alternatively, here is a sample email template you can use instead:

——————————————–

Sample Re-inclusion Request Email

Dear [search engine name],

I am the owner of [your site URL].

I did not realize that participation in [spammy method] and

[spammy SEO name] programs could cause problems for my website. I was

assured that these techniques were search-engine-friendly by [your source for using spammy method].

I now understand that the practices used are not acceptable. I apologize for having allowed them to be placed on my website. I’ve removed the questionable pages and links from the site. I promise not to repeat such mistakes.

I am asking you to please consider reinstating my website,

[your site URL] into the [search engine name] Index.

Sincerely,

[Your Name]

——————————————

To assist them to provide a high quality service, search engines encourage people to report search results they are dissatisfied with. If you spot some content spam or techniques that are clearly in breach of the search engine’s public guidelines, you can report it using these links:

Google spam report or via search-quality@google.com

AllTheWeb relevancy problem report (AllTheWeb is a Yahoo-owned company)

AltaVista search results manipulation report (or via Yahoo’s spam report)

Yahoo spam report

Ask.com spam report or via information@ask.com

3) Build Sites for Visitors Rather than Search Engines

The methodologies may have changed over the years, but the same principles have always applied to “good” or “white hat” SEO. Build sites for humans, not search engines. Make the site as user friendly as possible, avoid the bells and whistles and include high quality, relevant content.

Wherever possible, include text-based content and navigation menus with simple, descriptive, well-written copy designed to convert your visitors into customers. Include keywords and phrases your audience would logically type in to search engines to find sites like yours. Only link to sites that are relevant to your target audience and spend some time on usability, making sure all your forms and shopping carts work.

Remember that what pleases a visitor is almost always what pleases a search engine too.

Because approximately 85% of all internet users looking to buy online will place a keyword in the search box of a search engine, you had better have a good understanding of how to market your website to them.

I wrote this article to help you understand a little bit about how search engines work.

Search engine marketing was once the gold rush for online customer acquisition. When the internet was much smaller and search engine rankings was easier to come by, a business could earn top ten ranking and free traffic quite easily.

Today, through, competition has skyrocketed, and ranking in the top ten for leading search engines within the chosen keywords or phrases can be next to impossible. Additionally, search engine algorithms or the criteria they base relevancy against, change as frequently as once per month.

As a result, developing a website that meets the criteria for superior ranking results is the same as chasing a moving target. In any regard, the basic foundation is important in internet marketing today and why search engines are pay-per-click driven, discussed in detail in my book “The Newbies Guide To Internet Marketing.”

Portal vs. Search-Only Sites

Search engines have two basic styles – portal and search box focused. http://Yahoo.com is a portal site, along with http://Netscape.com and http://MSN.com. These engines, sometimes called directories, offer search, news, mail and other user features to encourage repeat visits and visibility.

Other search engines offer nothing aside from a search box. http://Google.com, http://DMOZ.org and http://AltaVista.com are search box based engines. Each time one searches these engines, he or she receives a listing, often many pages long, of relevant results listed according to their relevancy algorithm.

In either search style, results depend on inclusion within the engine’s extensive database, some using human edition and others fully automated, some requiring paid inclusion and others free. Results listings are called SERP’s or search engine result pages.

Search engines began in the early 1990’s to organize the growing online information sources. Since then, search engines have become one of the leading avenues for online business marketing. According to the Internet ranking source http://Alexa.com, Yahoo is the most visited site on the Internet, reaching an average of nearly 270 billion users, Google reaches an average of almost 150 billion users each day. Lycos averages nearly 5 billion, Netscape averages 4.3 billion and Alta Vista reaches nearly 5.5 billion users per day.

Studies also indicate search engines and links are the most effective method to reach users. According to GVU users survey, 85 percent of all new visitors currently arrive from search engines. Other strong marketing venues include word of mouth and print direct mail advertising.

Not all search engines are created equally. Each database is built on specific classes, such as visitor quantity, professionalism, search quality and target audience. The higher regarded search engines return the most relevant results and compile the most comprehensive resources for any given search. In addition to the all-inclusive search engines like http://Yahoo.com and http://google.com, other location or industry-specific search engines specialize in sites of interest, such as bed & breakfast, restaurants or art galleries. These are smaller, but offer more niche industry or geographic-based results.

Search engine marketing is tiered, each level offering a distinctly different service that the next. At the most basic level is search engine listing. Listing refers to registration in any given database. This does not guarantee ranking in the top search results, but does obtain consideration.

The next level up is search engine optimization or improving a website based upon current search engine algorithms – what they seek, how they label relevance, who they place first.

Search engine placement and positioning refers to particular rankings promise for given search terms or keywords. Because most people who search pay attention to the first three pages, if not the first page only, search engine positioning generally aims for top ten placements in the largest search engines. It’s one thing to be included in a database and another thing completely to actually be found among the millions upon millions of searchers reading only the first few results.

Keywords

To rank relevantly within search engine results, each website must be considered relevant to a particular search algorithm for a given keyword or phrase. Keyword selection can be a challenge to both experts and neophytes. While anyone can come up with various words that may be used when searching for their product or service, these words may not be the ideal mix for search engine ranking. Why? If a marketer chooses a popular keyword phrases, he or she and a million other businesses compete for top placement. Top SERP placement is dense, searchers typically giving up after the first three pages. To succeed, one must use relevant keywords that are not being used by everyone else and that are searched for quite often. This may include misspellings and other alternative data. After finding relevant keywords and phrases, the results must encourage conversion or success based on each business’ criteria. For example, while it may be possible for a DVD rental firm to get top listings under the search criteria “free DVD rentals”, the person who visits is looking for free merchandise and will leave if its not found.

For optimal search engine rankings, a page will be optimized for only one to two popular but non-competitive keywords or keyword phrases.

Needless to say there are far more aspects to marketing to search engines than I can cover in this article but the information provided here should give you a good insight into understanding how important it is to design a website that is search engine friendly.

Article Summary:

Search engines are the #1 tool people use when shopping for products, services or information online. Properly promote your site to search engines and watch your traffic explode. If you gain an understanding of how to properly promote your website your efforts will reach it’s full potential.

Don’t give up! If at first you don’t succeed, TRY, TRY, AGAIN! There is a lot to learn when starting a online business. Give yourself a break and don’t set unrealistic goals. Contrary to popular beliefs, having a successful, profit making, online business doesn’t happen overnight.

So, Good Luck, Make Money and Have Fun Doing It – Shirley Kelly

There is no black magic or knowledge of rocket science required to building websites that are easy for search engines to navigate round and give you the best possible ranking.

Get the fundamentals right and you will be ahead of the vast majority of websites created.

Originally there was SGML (Standard General Markup Language). This was the standard to which all information was displayed on the Internet. It is still the basis to which HTML and XML adhere. The Algorithms that Search Engine Spiders use to analyze sites are designed to recognize this standard and very little has changed! It is therefore imperative that you design your WebPages with this in mind. If you use it, not only will you produce WebPages that Search engines will love but will vastly improve the chances of your site being ranked highly for your desired keywords and phrases.

TEXT FORMATING TAGS

OK here are the three most important tags used for formatting your text:

[H1] the Main Heading Tag, tells the SE the pages main topic

[H2] a Second Heading and slightly smaller (e.g. subheading)

[p] paragraph and the body of text and content

A typical layout of your HTML code, and therefore your text, should look like this.

[HTML]

[HEAD]///////I’ll explain what need to go in this bit later on //////// [/HEAD]

[BODY]

[H2]Title of Your Page Starting with you Keyword Phrase[/H2]

[H3]Subtitle Including Some other Keywords/Phrase[/H3]

[p] Lots of useful information with the odd keyword thrown in but good useful information is what really makes a site successful, after all, Content is King – I’m now starting to waffle on. [/p][H3]Next Subtitle Including Some other Keywords/Phrase[/H3]

[p] Lots ore useful information with the odd keyword thrown in but good useful information is what really makes a site successful after all Content is King – and again I seem to be waffling on. [/p]

[/BODY]

[/HTML]

There are other basic HTML tags that you can use of course but these three are so obvious that it makes it an absolute breeze for Search Engines to look at your web page and instantly know what your site is all about and how to rank its content. OK, there is one slight problem though. If you used these tags as they are on your pages and in particular the text on them isn’t going to look that good on the eye and certainly won’t win any design awards. This is where Custom Style Sheets come into play in a major way.

ALT TAGS

These provide the Search Engine Robots with a description for any images you have on your page. They look as follows:

[img src="" alt="blue beach ball " width="50" height="50" /]

Place in good descriptive key words here without going over board i.e. no spamming the same words in every images alt tag 3 times each.

META TAGS – TITLE, DESCRIPTION AND ROBOTS

The Meta Tags and Title go in the Head section of your HTML and let Search Engines know what was important on a Webpage and so how to rank its importance. They can also tell the Search Engine what language it is written in and other files it needs to take into account. Typically it will look something like this:

[HEADER]

[TITLE]Greek Holidays Idyllic and Very Cheap[/TITLE]

[META name="description" content="Very Cheap Prices for Idyllic Greek Holidays and Vacations in Greece"]

[META name="keywords" content="budget cheap greek holidays vacations europe Greece sunshine"]

[/HEADER]

The Title Meta Tag is extremely important and is widely used by the SE’s most importantly Google. Make it between 5-10 words and put your best Keyword/Phrase at the beginning e.g. ‘Greek Holidays’.

The Description Meta Tag should be less than 150 characters in order to suit all Search Engines. Anything more than this will simply be missed out with some SE’s. The “description” is what most SE’s use to describe your site when listed in its results. Make sure it is ENTICING for potential customers. It should include at least 5 of your best keywords but DO NOT simply repeat all of them in your “description”.

The Keywords Meta Tag should be a string of keywords and 2-or-3 word phrases that people surfing the net might use to find pages like yours. It is a very common opinion amongst many experts that the “keywords” Meta Tag is used very little if at all by SE’s these days. This is very true but since some SE’s do still use them to some degree DO NOT repeat your keywords more than 3 times in either your “keywords” Meta Tag or your “description” Meta Tag. Some SE’s will consider this as ‘Keyword Spamming’ and your site could be seriously penalised.

The Robots Meta Tag is a simple instruction that goes in between the [HEAD] and [/HEAD] tags of your web page and tells any visiting Search Engine Robots whether than can index that page (INDEX, NO INDEX) or follow the links leaving that page (FOLLOW, NO FOLLOW). There are basically 4 variations of these instructions:

1. [META NAME="ROBOTS" CONTENT="INDEX,FOLLOW"]

2. [META NAME="ROBOTS" CONTENT="NOINDEX,FOLLOW"]

3. [META NAME="ROBOTS" CONTENT="INDEX,NOFOLLOW"]

4. [META NAME="ROBOTS" CONTENT="NOINDEX,NOFOLLOW"]

The simplest way of using the tags is to use example 1. above on every page of your website that you want the search engine seeing and then put example 4. above on every page that you do not wish the Search Engine to see yet alone index for the world to see.

ROBOTS.TXT FILE

The Robots.txt file is actually the first thing Search Engine Robots will see when they visit your site. With the use of a Robots.txt file we can tell Search Engines what areas of your site are out of bounds. There are also many other uses for the Robots.txt file but I won’t talk about it here.

Using a text editor (notepad, BBedit etc) create a new file and name it, yes you guessed it: robots.txt. Place in it the following syntax:

User-agent: *

Disallow: /cgi-bin/

Disallow: /pictures/

Disallow: style.css

This syntax tells Search Engine that it may not look in to the folders “cgi-bin” or “pictures” (these could actually be any directories you name). Save the file, upload it to the root of your website i.e. yourdomain.com/robots.txt and that’s it.

The SEO benefit to you is not so much to give you a higher ranking but to make your site more Search Engine friendly… Think Kudos!

SITE LAYOUT – THEMED BASED WEBSITES – THE ULTIMATE SEO TECHNIQUE

Establishing a theme for your site and the contents’ structure can produce a dramatic increase in your sites ranking amongst Search Engines. All of the big search engines use a ‘Themed’ based algorithm in their ranking criterion. This is basically essential for them in order to return the most relevant results when a user enters certain ‘keywords/phrases’ into their search engine. Basically a Search Engine will spider every single page on your site and index it as one. It is therefore imperative to concentrate your sites content on the around the main theme and not to diversify too much.

SITE STRUCTURE

The structure of your site, i.e. how your content is categorized and linked together, is meant to support and strengthen the overall theme of your site. Let me explain how you achieve this.

There are 4 main types of pages you need to be concerned with:

* Index

* Sitemap – (a.k.a. Table of Contents)

* Hallway Pages

* Doorway/Content Pages

View your site as a Shopping Complex. The theme is “Shopping”. It has an entrance (Index page). At the entrance there is a map showing you the different areas, stores, and the stores contents (Sitemap). From the entrance there are 3 possible hallways you may walk down one for “Sports”, one for “Home”, and one for “Toys”. Each has its own description of what specific shops you’ll find (Hallway Pages). As you walk down the Hallways you’ll pass the doorway to each shop on which is a very detailed explanation of what is inside the store (Doorway Pages). I’ll explain these pages in closer detail.

Index Page – Most Search Engine Optimization experts agree that your websites’ initial page of entry (index.htm default.htm etc) will never be the definitive page that Search Engines will rank highly. Make sure it looks good, introduces your visitors to your site, and lets them know what they can expect to find deeper within it. E.G. If your site was about Holidays in Spain, all you want to say here is “Come to Greece for your Holidays its great!”

Sitemap – A single page that is linked only off your Index page and links to every single page on your site. It should be laid out like a Table of Contents but with one or two keyword specific sentences for each and every link. This should be linked off your main page but DO NOT call/name the text in the link as “Sitemap”. It’s often thought that Search Engines will penalize this. Instead simple call it “Table of Contents”.

Hallway Page – This is basically the first page of each Sub Category. It should give a brief summary/paragraph of each specific topic within that Sub Category. E.G. Staying with the Spanish Holidays theme Hallway1 would deal with “Accommodation” and Hallway2 “Excursions”. A rule of thumb would be to focus these pages on keyword phrases containing 1-3 words.

Doorway Page – This is an individual page that is only concerned with a specific Topic of that Sub Category as mentioned in the Hallway Page. These pages are full of very specific topic related content. They will also be keyword/phrase rich focusing on 3-4 keyword phrases. E.G. Following the Hallway Page of Accommodation, Doorway1 could be “Hotel Rooms” and Doorway2 “Apartment Flats”.

How to Link your Pages

All linking should be done vertically throughout the site. The only exception to this rule is the Sitemap (which links to every page). Doorway Pages should be linked to the Hallway Pages above them and the Hallway Pages in turn should be linked to the Index Page.

Always use the Hyperlink Title tag. Its another great excuse to drop a few more keywords to describe the page you are leading the Search Engine Spider too.

Similar to the Alt Tag the Titale tag is placed within the syntax of the hyperlink and looks like this:

Title=”some useful keywords to describe the link”

LINK POPULARITY

Arguably the most important factor in getting a high search engine ranking. This has basically been Google’s little baby that most of the other Search Engines have also begun to adopt. OK the concept is simple: If Search Engines can see that other sites are linking to you, then they think that you’re popular. The more other sites link to you, the more popular you look. The more popular you look, the higher ranking the SE will give you.

Not all links are equal though. If the sites linking to you are about the same topic e.g. “Holidays in Greece” then Google is going see these as highly relevant links. Further more, the bigger the site that links to you, or the greater its Page Rank, the more weight Google will give to these links and so your Search Engine Positioning will benefit greater.

SEARCH ENGINE SITEMAP

Not to be confused with the traditional Site Map or Contents page, this page is designed specifically for the Search Engines and not for visitors to your site. Similar to the Robots.txt file, this file does not so much give your site higher rankings as it does make your site more easy to navigate for a Search Engine. Search Engine Sitemaps do require some basic knowledge of xml if you wish to build one by hand but do not fear, there are many tools available online to help you build automatically. If you are new to Google Sitemaps I would recommend reading their overview: google.com/webmasters/sitemaps/siteoverview.

SUMMARY

If you can create a website that provides a clear understanding of the theme of its content with an easy to follow navigational system, you will have accomplished the fundamental basics of your onsite Search Engine Optimisation.