Fired Up: Combustible Dust Raises Explosive Issues

Combustible dust fires happen in manufacturing plants across the U.S. everyday. Although they don’t receive as much media hype as explosions, these fires can cause hundreds of thousands of dollars in damage and injury. This white paper helps manufacturers learn more about combustible dust hazards and ways to handle combustible dust in your manufacturing plant in order to comply with OSHA’s NEP. This white paper addresses: The grass roots effort to combat combustible dust How combustible dust fires occur Steps to reduce and eliminate hazards in your plant environment Register for this white paper today to take a step toward a safer plant environment. Request Free!

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Fired Up: Combustible Dust Raises Explosive Issues

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8 Surefire Strategies for Monetizing Your B2B Website

You know your industry. You know your audience. But do you know how to make your B2B website start making more money for you? If you rely on affiliate programs or pay-per-click (PPC) advertising for all or part of your revenue stream, you already know that the hours and dollars you spend on content creation and search engine optimization will be spent in vain if the traffic you drive to your site doesn’t purchase from your affiliate merchants, click on your banners, or follow the links in your contextual ads. Hundreds, if not thousands, of white papers and websites offer tips for optimizing your content and driving traffic to your B2B site or blog, and we won’t attempt to cover those topics here. What we will do is present specific strategies for easily converting the traffic you have today into significant, reliable revenue for your site. Whether you target software developers or sales managers, gadget heads or genetic engineers, the proven strategies outlined here will help you transform your B2B site from a labor of love into a money-making machine. Request Free!

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8 Surefire Strategies for Monetizing Your B2B Website

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Basics of Search Engine Optimization (SEO)

Have you heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in several popular search engines? You probably wondered what it would take for you to achieve that elusive #1 spot in the search engine result pages (SERPs). Search Engine Optimization (SEO) plays a vital role in ensuring that your business gets the best possible search engine ranking, which can lead to increased sales for your online company.

What is Search Engine Optimization (SEO)?

Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.

Impact of High Search Engine Rank on Sales

Internet market research estimates that between 70% and 90% of online shoppers use search engines to find a specific product or service. Let’s examine factors that influence sales to see how effective search engine optimization can boost your revenues.

Three metrics are required to forecast online sales: the average ticket, the conversion rate, and the amount of web site traffic:



The average ticket is the amount of money spent by a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of dollars), while bookstores have low average tickets (tens of dollars).



Web Site traffic is measured by the number of site visitors, typically expressed as the number of page views per month.



Conversion rate is the number of sales divided by the number of page views per month, expressed as a percentage.



Let’s look at an example. The Ultimate Taupe Widget (UTW) store has an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views per month. The estimated monthly sales are $2,500 ($25 average ticket * 0.02 conversion rate expressed as a decimal * 5,000 page views per month). Achieving a high search engine rank will increase the number of page views, and therefore increase sales. In this example, if traffic doubles to 10,000 page views a month, UTW’s monthly sales should (approximately) double as well (to $5,000).

Keep in mind that a high search engine rank will produce a measurable increase in traffic only if there is significant marketplace interest in taupe widgets and your web site appears in the first thirty search engine results.

However, search engine optimization is not going to produce measurable results if there is very little demand for taupe widgets. The #1 spot in search engine result pages is not particularly impressive if only two people search for “taupe widgets” each month. Role of Keywords in Search Engine Optimization

Keywords are words or phrases users provide to search engines to locate information. Search engines examine page content to determine whether a specific page is relevant for a particular search word or phrase. Thus, effective keyword selection is one of the cornerstones of search engine optimization.

Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). The easiest way to improve search engine rank is to select keywords that have favorable supply-demand characteristics; that is, ones with a relatively high demand and a relatively low supply. It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.

Good keywords must be relevant to your product line, as well as your line of business. A #1 rank for “navy widgets” is worthless if you sell taupe widgets exclusively. A potential customer will find your page, quickly discover that you don’t sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant search engine hits is very close to zero.

Using Keywords Effectively

Choosing a set of target keywords is the first step in search engine optimization. The second step is using them in the body, title, headings, and meta-tags of a page.

Include the target keywords in the text of the page. Don’t overdo it, though — the keywords should fit smoothly into the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords if they interfere with the general flow of the text on a page and appear to be glaringly out of place

The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already a household name, your company’s name is not a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to make your title tag say “click me” to a prospective customer. “Superior taupe widgets – 50% off every day” is a good page title, while “Ultimate Taupe Widgets, Inc.” is not.

Incorporate keywords into the headings on the page, as well as into emphasized sections (bold or large text). Even though search engines are de-emphasizing descriptive meta-tags, include keywords in them nevertheless. The description meta-tag should have an accurate description of your page, and the keywords meta-tag should contain a set of keywords (separated by commas) that list key concepts mentioned on the page.

Understanding the basics of search engine optimization is an important first step in creating an optimized, well-positioned web site.

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Learn how VoIP can save your business thousands of dollars and create more efficiencies.

Receive this FREE “VoIP Phone Systems” Buyer’s Guide along with complimentary, no obligation price quotes (via phone and email) from multiple quality & independent VoIP Phone Systems providers. VoIP phone systems can work for the smallest offices and the largest enterprises. Let the VoIP Phone Systems Buyer’s Guide help you understand the types of decisions you need to make, how to choose a VoIP phone system, and how to find a dealer. Request Free!

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Learn how VoIP can save your business thousands of dollars and create more efficiencies.

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Materials Science and Mathematics Research Honored at Nation’s Premier High School Science Competition

2009 Siemens Competition Regional Winners Announced at The University of Texas at Austin; Will Move on to National Finals for Chance at $100,000 Peter Hu Wins Top Individual Prize; Sean Karson, Dan Liu and Kevin Chen Win Top Team Prize.

Research projects in the areas of materials science and mathematics scored top marks this evening, as Peter Hu of Denton, Texas and the team of Sean Karson of Winter Park, Florida, Dan Liu of Austin, Texas and Kevin Chen of Missouri City, Texas received the highest honors at the Region Two Finals of the 2009 Siemens Competition in Math, Science & Technology, the nation’s premier high school science competition.

Tonight’s winners will receive thousands of dollars in college scholarships and be invited to compete at the National Finals in New York City on December 3-7, where the winners of six regional competitions across the United States will vie for scholarships ranging from $10,000 to the top prize of $100,000. The Siemens Competition, a signature program of the Siemens Foundation, is administered by the College Board.

“These students have just earned their place among the nation’s greatest high school scientists,” said James Whaley, President of the Siemens Foundation, based in Iselin, New Jersey. “Each year, the students’ work becomes more impressive, and in a record-setting year such as this one, their achievements become even more outstanding. We are proud to welcome them into our family of Siemens Scholars and look forward to their participation at the national finals in New York City.”

The students presented their research this weekend to a panel of judges from The University of Texas at Austin, host of the Siemens Competition Region Two Finals.

Individual Winner

Peter Hu, a senior at the Texas Academy of Mathematics and Science in Denton, Texas, won the individual category and a $3,000 college scholarship for his materials science project that aimed to develop a novel and biologically compatible material for protein drug delivery. While similar delivery systems for therapeutic proteins are known in scientific literature, many of these materials were found to be carcinogenic. Mr. Hu’s research, titled Novel Thermogelling Dispersions of Polymer Nanoparticles for Controlled Drug Delivery, focused on an alternative FDA-approved material to mimic the behavior of these previous delivery systems, effectively avoiding prior toxicity issues.

“While all of the projects were very impressive today, Mr. Hu’s research was successful on many levels,” said Dr. Christopher Bielawski, Associate Professor in the Department of Chemistry and Biochemistry at The University of Texas at Austin. “This research project established a key proof of concept in the laboratory and the materials presented are poised for examination in living systems. Mr. Hu’s work is very advanced and comparable to that of a second or third year graduate student; with minimal tweaks, this research project stands an excellent chance at being published in a top-tier scientific journal and will likely make quite a splash in many scientific communities.”

Mr. Hu is a senior who aspires to one day lead a research team at a university or facility, such as the National Cancer Institute. Currently, he is the Vice President of the Junior Engineering Technical Society, and is organizing a science demonstration team in order to promote interest in math and science among elementary and middle school students. Mr. Hu is also a member of his school’s Research Organization.

Both of Mr. Hu’s parents are physicists, spurring his interest in science at a young age. In addition to his academic pursuits, Mr. Hu plays piano and violin, as well as basketball and table tennis in his free time. His mentor for this research project was Professor Liping Tang of the Department of Bioengineering at The University of Texas at Arlington.

Team Winners

Sean Karson, a senior at Trinity Prepatory High School in Winter Park, Florida; Dan Liu, a junior at the Liberal Arts and Science Academy High School in Austin, Texas; and Kevin Chen, a junior at William P. Clements High School in Sugar Land, Texas, won the team category and will share a $6,000 college scholarship for their mathematics project entitled Relating Missing and Decycling Edges in Directed Graphs. The team’s mathematics project has the potential to increase efficiency in real world networks by establishing an upper bound on the minimum number of connections that must be removed to destroy all cyclic pathways in systems like the World Wide Web and transcontinental trade routes.

“The team’s work was truly impressive in that it focused on a topic in pure mathematics,” said Dr. Haskell Rosenthal, John T. Stuart III Centennial Professor Emeritus in Mathematics at The University of Texas at Austin. “With new and delicate techniques, they have advanced the infrastructure and knowledge of graph theory by providing better bounds, which is of fundamental importance to the mathematics community. Their depth of knowledge was remarkable, and their work was on the same level of that of a Ph.D.”

Mr. Karson is a senior who has received Excellence Awards for Honors Computer Programming C++, Graphics I, Honors Chemistry, Honors Precalculus, AP JAVA and AP Chemistry. He has also received the Rensselaer Polytechnic Institute Math & Science Award, and is recognized as a National Merit Semifinalist. Mr. Karson is Captain of the Quiz Bowl Team, President of Mu Alpha Theta, a member of the Spanish Honor Society and the National Honor Society and volunteers for the Center of Math, Arts and Science Achievement. He has also received the Varsity Baseball Coach’s Award and the Most Valuable Defensive Player Award, and has been the starting third baseman on the Varsity Baseball Team since his sophomore year. Mr. Karson has also leveraged his love of puzzles to create a club called Rubik’s Revenge, aimed to teach middle school students how to solve Rubik’s Cubes.

Mr. Liu is a junior who aspires to one day become a computer or electronics engineer or programmer. He is currently Vice President of the InvenTeams Club, Co-Director of his school’s Math Team, and a member of the Liberal Arts and Science Academy’s (LASA) National Honor Society Chapter. Mr. Liu is also a part of the LASA Camerata Orchestra and Science Olympiad Team. He is a part of the Circle C Swim Team, and also plays badminton and ping-pong.

Mr. Chen is a junior and is a member of his school’s Mu Alpha Theta, Junior Engineering Technical Society and Computer Science Team.  He is also an active volunteer at a local middle school Math Club. Mr. Chen’s dad is a computer engineer and has taught mathematics and physics in the past, playing a large role in sparking his interest in math when he was young. His mother is also very encouraging and supportive of his passion for math and science, helping to foster his current academic interests. He enjoys practicing piano, playing tennis and programming games in his free time.

The team’s mentor was Dr. Jian Shen, Professor of Mathematics at Texas State University in San Marcos, Texas.

Regional Finalists
Regional Finalists each received a $1,000 scholarship.

Regional Finalists in the individual category were:
–  Sai Achi, Texas Academy of Mathematics and Science, Denton, TX
–  Somak Das, Texas Academy of Mathematics and Science, Denton, TX
–  Prianka Ghoshal, Westlake High School, Austin, TX

–  Sahil Khetpal, Texas Academy of Mathematics and Science, Denton, TX

Regional Finalists in the team category were:
–  Fayen Bastani and Jonathan Lin, Jasper High School, Plano, TX
–  Sumit Gogia and Patrick Kim, The Science Academy of South Texas,
Mercedes, TX; and Vincent Yu, Sha Tin College, Sha Tin, Hong Kong
–  Sunil Pai, The Kinkaid School, Houston TX; and Aneesh Sampath, Ward
Melville High School, East Setauket, NY

–  Tianjiao (Tom) Zhang and Liang Gu, Bellaire High School, Bellaire, TX

The Siemens Competition

The Siemens Competition was launched in 1998 to recognize America’s best and brightest math and science students. In another record-setting year, 2,151 students registered to enter the Siemens Competition in Math, Science and Technology in 2009 – more than ever before – for a total of 1,348 project submissions – a 14% increase in project submissions over 2008 figures and more than a 12% increase in the number of registrations.

Entries are judged at the regional level by esteemed scientists at six leading research universities which host the regional competitions: California Institute of Technology; Carnegie Mellon University; Georgia Institute of Technology; Massachusetts Institute of Technology; University of Notre Dame; and The University of Texas at Austin.

Winners of the regional events are invited to compete at the National Finals at New York University in New York City, December 3 – December 7, 2009. Visit www.siemens-foundation.org on December 7, 2009 at 9:30 am EST to view a live webcast of the National Finalist Award Presentation. You can also log into and follow the Siemens Foundation on Twitter (http://twitter.com/SFoundation) for the latest information and announcements throughout this year’s competition.

About the Siemens Foundation

The Siemens Foundation provides more than $7 million annually in support of educational initiatives in the areas of science, technology, engineering and math in the United States. Its signature programs, the Siemens Competition in Math, Science & Technology and Siemens Awards for Advanced Placement, reward exceptional achievement in science, math and technology. The newest program, The Siemens We Can Change the World Challenge, encourages K-12 students to develop innovative green solutions for environmental issues. By supporting outstanding students today, and recognizing the teachers and schools that inspire their excellence, the Foundation helps nurture tomorrow’s scientists and engineers. The Foundation’s mission is based on the culture of innovation, research and educational support that is the hallmark of Siemens’ U.S. companies and its parent company, Siemens AG.

For further information, visit www.siemens-foundation.org.

The College Board

The College Board is a not-for-profit membership association whose mission is to connect students to college success and opportunity. Founded in 1900, the College Board is composed of more than 5,700 schools, colleges, universities and other educational organizations. Each year, the College Board serves seven million students and their parents, 23,000 high schools, and 3,800 colleges through major programs and services in college readiness, college admission, guidance, assessment, financial aid, enrollment, and teaching and learning. Among its best-known programs are the SAT®, the PSAT/NMSQT® and the Advanced Placement Program® (AP®). The College Board is committed to the principles of excellence and equity, and that commitment is embodied in all of its programs, services, activities and concerns.

For further information, visit www.collegeboard.com.

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Car Maintenance A Must In Economic Recession

Rising economic gloom in every industry has made a great impact on the consumers pocket. Talking about auto industry – ‘buying of a new car‘ today has become a dream that would take some time before it comes true. In such a deploring situation, it is better to keep your old car function smoothly. And its true that if you take proper care of your old car, it will deliver more than the desired output. Few important car care tips that would surely take your car in the long run. Just note down these maintenance tips for old car.



Car Maintenance

Most Important – Avoid Rash Driving – Love your vehicle as you love the sophisticated & antique showpieces of your living area. If you drive carefully, you have fair chance of saving your car from any kind of breakdowns.



Go for Routine Maintenance – Its better to spend few dollars every fortnight than to waste thousands of dollars on complete car repair. A closer look at automotive parts and keeping eyes & ears open will help you identify any upcoming problems.

Interior As Well As Exterior Maintenance – One always thinks that it is important to maintain the exterior of vehicle and do not pay attention to the interiors. But friends, you must realize that both the interior and exterior of any vehicle needs equal attention. Ensure that you take care of your car’s interior accessories so that every time you drive, you have a fresh & new feeling.

Brakes As Well As Engine Maintenance – This is one the best way to keep your car functioning properly. Take proper care of your automotive braking system and car’s engine to ensure that your old car doesn’t brake down.

Proper Checks of Automotive Fluids – Keeping a check on the engine fluids or steering fluids always helps. Get the fluids checked after regular interval.



Windshield & Window Glass Maintenance – Obviously, this tip comes under exterior maintenance. But, I guess, it needs special mention. Most of us neglect the windshield or just wipe it off once. Such a cleaning does not even clean the dust & dirt, infact leaves stains.

These were just a few reminders to let your old car function smoothly. Trust me, if you maintain your car, it won’t be necessary to buy a new vehicle when in the midst of economic crisis. Save some money now and you will definitely do so by not spending money on buying a vehicle.

Read 101 Car Maintenance Tips that are easy as well as wont cost you much.

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