Engineering Magazines

In this summary you will learn: How to position and pitch a new business How to get the most benefit from branding and staffing Why starting a business is akin to a spiritual undertaking, requiring belief in the project’s worth and its benefit to society Why you should read The Art of the Start This is not a manual, but rather a collection of mostly useful tips for people who wish to start businesses, or even, as author Guy Kawasaki claims, other sorts of projects, including nonprofit organizations. Kawasaki may over-use business-babble such as “bootstrapping” or “rainmaking” (in fact, he recommends coming up with a brand name that can enter the language as a verb, such as Google or Xerox) – but his style is good-natured and humorous. The chapters are divided accessibly with subheads, charts, bullet points, “minichapters,” answers to “Frequently Avoided Questions” and reading lists, making it easy to find important points. Many of Kawasaki’s “exercises” are tongue-in-cheek, like, “Go to eBay and search for used Aeron chairs.” He got his start working at Apple Computer, marketing early MacIntoshes, and he now runs a venture capital firm, Garage Technology Ventures. He refers to both frequently, and most of the book’s examples come from these venues, not from inside knowledge of others start-ups, even though the author has been involved in several. This isn’t the only book you’ll need to read when you decide to start a business, but getAbstract.com finds that its iconoclastic pointers are useful and fun, and its sections on pitching, recruiting and branding, in particular, apply to businesses of any size. About the Author Guy Kawasaki got his start in marketing at Apple Computer and went on to found several high tech businesses. He currently runs the venture capital firm Garage Technology Ventures Request Free!

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The Art of the Start – The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything – Free Book Summary

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We weathered the economic storm and it looks like the proverbial sun is coming out again. It’s all good, right? But wait – this means an upswing in new clients, orders and shipments may be just around the corner. You’ve been hunkered down in maintenance mode for what seems like years – are you sure your warehouse or DC is ready for the recovery we’ve all been anticipating? Learn how a three-step action plan can help get your warehouse or distribution center ready to confidently welcome an economic recovery and all the challenges and rewards that come with it. Request Free!

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WMS Report: Is Your Warehouse Ready for the Upswing?

In today’s world of round the clock operations, online commerce and tough compliance regulations, you need more than tape backup to protect your AIX operating environments. This informative paper outlines the options and strategies for moving your protection and recovery plan beyond simply tape backups, including how continuous data protection (CDP) technology makes any point-in-time recovery possible. Also learn how EchoStream technology has significantly improved both AIX data recovery times and AIX data recovery points. Request Free!

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Achieving Rapid Data Recovery for IBM AIX Environments

For today’s organizations, email is absolutely critical to the health and efficiency of business-critical applications. Proper management and protection from the growing array of threats that impact it is an increasingly vital initiative. Systems designed to protect email systems and users from spam, viruses, malware, phishing attacks and other threats must be extremely effective. They must operate with virtually no downtime and they must be easy to manage. This Osterman Research white paper presents the results of a survey to organizations that are using five different email management systems including: Barracuda Spam Firewall, GFI MailEssentials, McAfee GroupShield for Microsoft Exchange, and Symantec Brightmail and Sunbelt VIPRE Email Security for Exchange. Written by: Osterman Research, Sponsored by: Sunbelt Software Request Free!

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5 Email Management Systems: Protect Yourself from Spam, Viruses, Malware and Phishing Attacks

Responsible organizations should deploy clearly written Acceptable Usage Policies (AUPs) for email and web usage, supported by employee training and enforced by proven technology solutions. This white paper can serve as a business guide on how to develop and enforce Email and Web AUPs. All employers need to understand that unmanaged personal email and web usage has a negative effect on productivity and heightens the organization’s risk. Download this white paper and learn how to quickly implement an effective AUP in your workplace. Request Free!

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Not Just Words: Enforce Your Email and Web Acceptable Usage Policies

There are always key areas of any business that cannot be cut if the business is to remain ready for an economic upswing. Find out how some companies consider the current climate a window of opportunity to: Invest in core activities Cultivate the most qualified employees Maintain customer relationships To see how other midsize companies are allocating their spend more efficiently. Download now for free. Request Free!

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Preparing for the Upswing