Engineering Magazines

PPC Search Engine Search engine marketing is fast becoming one of the easiest methods of marketing your products and services via the internet. Although as a medium the Internet is an indispensable tool yet the whole marketing shebang is quite difficult because your audience is a nameless and faceless entity that you really don’t know anything about. All you know is that a certain type of website appeals to a certain type of user but that’s about it.

When you go about physically marketing your products in the real world there are a number of marketing techniques that you can use but in the case of Internet marketing the options are limited.

The best and the most versatile tool available to businesses on the net is the Pay per click search engine marketing technique. This technique has its roots in the Pay per click concept.

What is this pay per click concept? Let’s take a look at it before we proceed any further. Pay per click basically means that you have a banner or an Icon that is displayed on the website of a related service provider or on a search engine results page. When the banner is displayed on a Search engine results page it is referred to as Pay per click search engine marketing.

Whenever someone clicks on that banner or Icon the advertiser has to pay the person carrying that banner. The payment is calculated on the basis of the number of clicks that the banner receives.

One issue that all new Pay per click search engine marketing users are unable to digest is the issue of fraudulent clicks that can jack up their bills. When you go in for a pay per click search engine marketing option you should gather as much information about that pay per click search engine marketing option as possible before you actually hand over any money. This will save you the frustration and embarrassment later. One thing that you need to remember is that the search engine marketer should have a fraudulent click grievance redressal system in place.

If you are thinking about Pay per click search engine marketing then the first thing that you need to do is decide when and where you are going to advertise. By “when” we mean in which season. By “where” we mean on which search engine marketing tool.

The most popular and versatile pay-per-click search engine on the internet with wide reach is Yahoo! Search Marketing ( this was previously known as Overture), which provides paid results to many of the major search sites such as MSN, AOL, Yahoo! and Lycos.

Another very popular program is the Google’s Adwords program. This program will give you access to the search engine result pages of Google.

The two search engine marketing programs are the best in the field and will give you the best possible results. Another search engine marketing tool that is very popular in Europe is Espotting.

The major drawback with using these search engine marketing programs is that if you want to go in for some of the more popular search queries, these search engine marketing programs will prove to be quite expensive.

In case you have budget constraints the smaller PPC services may be able to help you out. This is a fact that most of them do not reach any of the major portals, but they do deliver results to a wide range of metasearch engines, and you will get desirable results for a very reasonable price indeed.

You would do well to remember that although organic Search Engine Optimization may generate traffic, it is not “instantaneous.”

By making use of search engine marketing programs such as pay per click, you can receive the desired results and clicks a few days instead of months.

If you want to get instantaneous results it would be highly beneficial for you to have a PPC Search Engine Advertising. pay per click search engine marketing program for your targeted keywords even if it is on a smaller Pay per click service.

 

The basics of Search Engine Optimization (SEO), and Search Engine Optimization (SEM) and what each does.

Search Engine Optimization (SEO) is the process of using different strategies to improve the level of a web site’s ranking position in a search engine when a user searches for information using keywords or phrases. Some strategies used in SEO of a web site are keyword or phrase research, the creation of proper Meta Tags, good page content, link building, and even usability. The purpose of SEO is to optimize the web site in order to give it a high ranking position in the search engines.

Proper SEO techniques are what gives the web site a ranking position in the different search engines according to the keywords or phrases the web site has been optimized for.

Search Engine Marketing (SEM) is the process of using tools such as a Pay Per Click (PPC) Campaign to bid on target keywords or phrases in the attempt to drive web traffic to the web site. In other words, rather than optimize a web site for search engines, the web site is being marketed through the search engines with the use of paid keywords or phrases in an effort to maximize more exposure of the web site to users on the Internet. The purpose of SEM is to market the website through the different search engines, and drive traffic to the web site.

Like SEO, keywords or phrases need to be researched while using SEM techniques. Using keywords or phrases that are not popular and effective will not give the desired results from either SEO and SEM techniques.

Keywords or phrases are words that users put into search engines in order to find the web site and information they are looking for. It is recommended to create three word keyword phrases, research which of these phrases are most popular and effective for the web site, and optimize the web site to these keyword phrases. It is also important to monitor the keyword phrases to see which keyword phrases are effective and ineffective to the optimization and marketing of a web site. The list of keyword phrases will change due to ineffectiveness, popularity, and other outside factors.

Pay Per Click (PPC) Marketing is an advertising method that allows you to buy search engine placement by bidding on keywords or phrases. These advertisements are usually displayed on the right hand side of the Search Engine Results Page (SERP). Another form of PPC is that you pay for an actual SERP ranking, and you may also pay a pay-per click fee which means the more you pay, the higher in the search engine results page you will be displayed. These types of advertisements are usually displayed right on top of the search engine results page before the number 1 ranking web site.

It is important to remember that all search engines make a distinction between SEM techniques such as PPC and SEO techniques. SEM techniques such as PPC do not help your search engine ranking positions. Only SEO techniques such as properly Meta Tagging your web site, proper keyword placement, and the quality of content on your web site will help with your search engine ranking positions. SEM techniques such as PPC is a search engine marketing strategy.

Both SEO and SEM techniques have the goals to make a web site more visible to the users on the Internet and drive traffic to a web site. Neither SEO or SEM guarantee that you will generate sales through the use of one or the combination of both. This would fall under such things as Web Site Usability. For example, you have 100 visitors come to your web site, and you don’t make a single sale from one. This is not an SEO or SEM issue, rather there is something on the web site causing no sales. Web site usability and functionality of the web site needs to be looked into on why people are visiting the web site but not buying the services or products. This would be the same as 100 people walking into your business and walking right back out the front doors. What is causing them to leave?

 

Search Engine Optimization is for optimizing a web site with the goal of gaining a high ranking position within different search engines, while Search Engine Marketing is for marketing a web site through search engines with such tools as a Pay Per Click Campaign.

Both Search Engine Optimization and Search Engine Marketing require continual work in order to provide the best results for a web site. It is important to remember that these results will sometimes take time; up to 3 months is not uncommon.

In conclusion, using proper Search Engine Optimization techniques will help a web site’s ranking position in search engines, and generate visitors to a web site over time. While Search Engine Marketing techniques will not help a web site’s ranking position in search engines, it will generate more traffic to the web site faster than Search Engine Optimization techniques.

Combining both Search Engine Optimization and Search Engine Marketing techniques will help with the web site’s ranking positions in search engines and draw more traffic to the web site with the goal of converting the visitors in sales.

 

PPC search engine advertising is by far the most affordable form of advertising available. PPC search engine advertising is a flourishing business that by 2009 is expected to reach $8 billion. PPC search engine advertising is about producing leads. Creating leads will help potential buyers find the specific website that will provide them with the product or service they need.

However, PPC search engine advertising does not end there. It is important to understand that although PPC search engine advertising generates leads, it is also important for users to find relevant information at the website they are directed to. Information is a valuable asset in PPC search engine advertising that is often left unchecked by many websites. Keep in mind that users are more likely to purchase products or services from a company that provided them with the necessary information they needed in the first place.

a) Qualified traffic with PPC search engine advertising

One of the benefits of PPC search engine advertising is that it provides qualified traffic to a specific website. Users that click on a PPC ad are those in search of a particular product or service. This helps eliminate unnecessary clicks from non-prospective buyers that only produce expenditures not profits. PPC search engine advertising is also the fastest way to get a reasonable return on investment.

A bidding process is used to establish the price of a specific keyword. In general, the budget for PPC search engine advertising may be a $100 to $100,000 depending on the number of keywords used. These prices can skyrocket in just minutes as more and more sites bid for the same keyword thus causing the prices to jack up.

PPC ads are placed alongside search engine results to which they are relevant. The highest bids for a specific keyword or phrase gets top billing on the search engine results page. Getting top placement provides greater odds for a PPC ad to get clicked by a qualified searcher.

b) Elements of PPC search engine advertising

PPC search engine advertising involves three basic elements; constant monitoring, response analysis and refinement as the essential factors involved in PPC search engine advertising. Proper management of PPC search engine advertising can result in big profits for a website.

PPC search engine advertising makes it possible for sites to monitor the productivity of each PPC ad they place. This gives a site the opportunity to turn off any PPC ad that is not performing at its best. PPC search engine advertising provides the most economical way for a site to advertise on the World Wide Web.

The cost entailed in PPC search engine advertising is dictated by the clicks made on a particular PPC ad. The number of clicks made on a PPC ad is subtracted from the initial amount paid by the business to a search engine company. To minimize cost and maximize return on investment, a business will have to regularly monitor its PPC search engine advertising campaign.

c) How to use PPC search engine advertising

Many businesses are unable to get the most out of their PPC search engine advertising campaign. PPC search engine advertising involves a lot more than just bidding on the highest keywords. Information is a main concern of many online users.

Providing online users with relevant information they need will help bring about a more long-term relationship with an online user that will more likely result in a sale.

Information provided to online users may be in the form of a newsletter or e-zine that online users would likely sign up for. Sign-ups may be enough to cover the expenses of a PPC search engine advertising campaign.

Sign-ups also help generate leads for websites as they build opt in list from qualified online searchers who clicked their PPC ad. Getting personal information from qualified online searchers can be done in a variety of ways such as offering freebies for surveys or signing up for newsletters.

PPC search engine advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines. Businesses may opt to hire the services of a professional or do PPC search engine advertising with in-house experts. Whatever course of action is selected, a business is sure to get a huge return on investment with PPC search engine advertising.

Their are some good programs at my atclickbank website…………See link kelow………

Well, this is not enough to have an attractive website to show company products/services on internet to get business nationally or internationally. If company products or services are not advertised then definitely there will be no awareness of its existence in the market. Same is the case with online websites. There are many ways to advertise a website for its awareness in the market. One of the most common ways, which is increasing rapidly, is the Search Engine Optimization as a part of Search Engine Marketing. When we need to get information of foreign universities, national or international job opportunities, worldwide news, latest technology products, customers from all over the world and many more; we turn towards Search Engines like Google.com or Yahoo.com etc. Search Engine is a tool for searching information on the internet by giving topic as keyword(s) which returns the relevant websites.

Search Engine Optimization (SEO) is the process of improving the amount and quality of traffic to a website by making its contents Search Engine friendly. In Search Engine Optimization a website is prepared and altered to make it as compatible as possible with Search Engines such as Google, Yahoo and MSN and it also focuses the contents to the keywords and key phrases desired by the customers. It is preferred to get optimization of a website during its construction because structure of the website is to be designed according to the rules and regulations of search engines but it can also be optimized after publishing a website on internet. Many website designing and development companies in Pakistan are offering Search Engine Optimization service during construction of website and even after designing and publishing of a website. These companies can be easily found through Search Engines by putting any keyword like “Search Engine Optimization in Pakistan” or “SEO experts in Pakistan”.

Many small and large entrepreneurs are focusing on online services like online shopping, fashion boutiques, hotels & accommodation, event management, real estate, travel agencies, outsourcing and different unique services. Entrepreneurs get developed their company website but forget to invest on its Search Engine Optimization. They either don’t know about it or they are unaware of its importance. From now on, job of SEO experts starts to follow rules and regulations of famous Search Engines to make available optimized website against keywords by the visitors in a search engine. Although there may be thousands of competitors of a particular website with its products or services but only those websites will be seen in Search Engines’ top results which will be properly optimized. Many Search Engines maintain database of new & old websites automatically and many store information manually but it depends on the algorithm of the Search Engine that how do they operate.

Search Engines work by following this specific order i.e. Web crawling, Indexing and Searching. Web crawling is the process in which a crawler (also known as Spider- a program that browses websites automatically) visits all available links of a website to store information of its webpages. Search Engines’ crawlers continuously crawl websites after specific time to get its up-to-date information to make it available on the keywords by the search engine users. Normally Google takes 20 days and Yahoo takes 30 days to revisit a website for its latest information. Indexing collects and stores data of websites for its fast and accurate information retrieval. Search Engines usually extract information of the website from its title, description, heading, special fields (meta-data) and file names. When a keyword or keyphrase is entered in a search engine to search information then the keyword is checked against the search engine’s index of all the web pages it has analyzed. The best URLs (Uniform Resource Locator) are then returned as hits and ranked in order with the best results at the top as process of Searching.

While optimizing a website, two important aspects of Search Engines should never be forgotten: Robots.txt and Sitemap. Robot.txt is being used to prevent access of web spiders to different parts of the website for its publicity. So spiders will leave those webpages which will be mentioned in the Robots.txt at the root directory of uploaded website on the internet. Sitemap is used to inform Search Engines about available webpages on a website for its crawling. Sitemap also facilitates to mention webpage’s importance and date of last modification so that Search Engines can crawl it easily to get latest information available on the website.

Many of SEO Experts play tricks with Search Engine to come into top ranking which is known as Black-hat or Spamdexing but famous Search Engines do not follow one algorithm to rank websites. People should avoid such tricks because if a website is found doing such activities then it is very difficult to get good ranking in famous Search Engines and more importantly a website can loose the trust of visitors if they are not able to find their required information on the website.

Search Engine Optimization plays a vital role to increase traffic of relevant visits to the company website that in turn, increases the visits of potential customers as well. This helps to attain major objective of the website i.e., online business. If you are planning to build a new website, you must optimize your website according to SEO rules and regulations during its construction. If your company already has a website then it must be optimized to get good ranking in Search Engines and more customers from all over the world.

[Article by M. Munir Bhatti]

Search engine marketing is by far the most efficient and effective way to advertise your business. With over 86% of internet users using Google as their search engine, the need for your business to show on the first page of Google has never been greater.

Many people are unaware of search engine marketing and just take for granted the results that appear when they search for something on a search engine such as Google.

However, search engine marketing seems to defy to current doom and gloom of the recession. Think about this:

“The average Britain spends 164 minutes online everyday, compared with 148 minutes watching TV”

Over half the world’s population now has access to the web and nearly 90% of them find what they’re looking for using search engines. 36% of people think that the result at the top of the first page is the market leader and 80% of people make their choice from first page listings alone. With over 21 billion web pages wanting a first page position how can you get your website on the first page.

This is called search engine marketing and I have listed a few techniques and tips to get you started with optimising your website to rank well on a search engine. Remember that this is a basic guide to help to you on your way.

Link building

First we have to look at how search engines rank a website and decide which order to list them. The simple (very very very simple) version is, Google changed everything the way many search engine rank. The initial creators of Google (Larry Page and Sergey Brin) wanted to create a search engine that could rank a website for quality and list them in order of quality to the user. The way they decided to rank a website was to count how many other websites link to it. If other websites link to it then it must be good. So, essentially links mean votes. Like I said, this is the very simple version and there is so much more to it than this but it is a great place to start as it holds the most importance.

See who links to you and then see who links to your competitors and try to muscle in on some of their action. Simply go to yahoo.co.uk, then in the search box type “link:yourcompetitor.com”. This will bring up a list of websites linking to your competitors website. Then contact them and ask them to link to you too. Don’t be stingy. Make sure you have links going out from your website. Important though that you link to high quality websites, i.e. If your website is a property website, have links to the relevant governing bodies, Wikipedia or the largest property portals. Search engines will see your site as being a good place to get good content. Submit your website to online directories. This can be very boring and takes hours. But once you have had your site accepted in to a directory. You’ll have a link back to your website. Remember. The more the better. Subscribe to forums in your niche. You can include a link in your signature straight to your website. Remember though. Do not spam on a forum. Forum users will not like it and the moderator will probably kick you off. If you use a forum properly though you will find it quite engaging. Read blogs relating to you niche market. This is very educational as well as beneficial for link building. Read the blog then leave a comment about that blog. Don’t forget to include a link to your website though. Just don’t make it too obvious.

Social Media (web2.0)

“Facebook”, “YouTube”, “Flickr”, “Myspace” – These are all social media websites. They provide a means for people from all over the world to join online and share information. The way in which people communicate vary though. “Flickr” allow people to upload photos and share them with other users or even comment on pictures uploaded. “Youtube” allow people to upload videos etc. The number of people visiting these websites to share information is in the millions. So maybe you could use these social communities to spread the word about your website. Social media is a great way to connect with hard to reach people that share the same interests. There are a number of ways to do this.

Make your content interesting enough for people to want to view it. Then,unlike search engine optimisation, change the content often, This will make people want to keep visiting you. Make it easy for people to tag or bookmark your new content. Bookmarking is very fashionable at the moment. The most popular way of doing this is by getting an “addthis” button due to its ease of use, however, there are many buttons available. Use more than just text in your site. Create a video and submit it to a video sharing website like “youtube”, Create a PDF version of your content and create an audio version too. Submit it to appropriate websites. Don’t forget the link back to your site. Blog.Blog.Blog then blog some more. The simple truth is that the majority of internet users love blogs. So do search engines. Create a blog and use it. A lot. Submit it to sites like “technorati.com”. If it is good enough people will link to you and then share and tell others about your writings. Make friends. The social media community, are very social and friendly. They will want to talk to you and ask you questions. Make sure you are polite and take time to answer any messages. Negative feedback spreads faster than positive feedback.

Pay Per Click

This is a method in which you pay to get people to your website. Have you ever done a search on Google and found there are two columns. The Colum on the right is called sponsored links. They are adverts from businesses. They do not pay anything for appearing there but they do pay when you click on the advert (pay per click). This is a very fast way to get people to your website but you do have to pay. I would recommend getting a pay per click company to help here. It will save you a lot of money. However, if you must have ago your self here are some very basic tips.

Budget. Make sure you create a sensible budget and stick to it. Don’t get in to a bidding war. Don’t just rely on pay per click as the be all and end all for your business marketing. PPC is great for promoting specific products and services very quickly but you always have to pay for the result. Analyze your cost per click and cost per acquisition closely. Then compare it to your other marketing activities. See which one works best. Remember that sites such as Google take into account the quality of your website content being marketed more than how much you are bidding. PPC is my favorite part of search engine marketing due mainly to the sheer speed of return on investment BUT make sure it is done properly other wise it can be devastating. Always have two ads running at the same time for each product but with different ad text. Google will use the most successful advert for you and show that advert more often, helping you gain more traffic. Change to poorest performing advert and see if it improves. Keep repeating. This will eventually lead to you having the best possible advert showing.

Search engine optimisation

Remember the two columns we just mentioned. Search engine optimization is the are of optimizing your website enough for Google to rank it on the left hand column. This list is ordered on how relevant your website is. And you don’t have to pay for these listings. Ever noticed how all the big companies appear at the top of the first page. Now we should as “which came first – The chicken or the egg?”. Search engine optimisation is generally split into two categories onsite optimisation and off site optimisation. The first, when done property is very important but it will only get you to the starting line. Offsite optimization is the race itself. A good search engine optimisation campaign should include all the search engine marketing techniques mentioned and when you really get into it you can learn the more advanced techniques. Below are a few basics.

Include your keywords in your domain, title, meta tags. The first thing a search engine spider will read is your domain name. i.e www.yourdomain.com. This doesn’t mean anything to a search engine so ideally use www.yourdomain.com/your-key-words, or even better www.your-key-words.com . Then the next part is your title. Don’t just have “home Page” or “Front Page”. I would have “your domain – your key words”. This also matches the domain name. Then repeat the same in your meta data. And sprinkle it throughout your web page. Keep it readable though. Make each page different. This helps search engines differentiate them and should lead to them indexing each of your pages separately. Get a site map and submit it to major search engines. Don’t pay for this service though. It amazes me that people actually charge for this. Just type into Google “sitemap” and you should be presented with website that will generate you a sitemap for free. Keep going. Older sites generally rank better than new sites. It is believed that older websites must be more reliable. As there is nothing we can do about this just focus your time on other offsite optimisation such as link building, social media optimization and if you just can’t wait, Pay per click. Search engine optimisation is a long term solution but boy is it worth waiting for. Validate your HTML code. Visit “validator.w3.org/ “.This will ensure that web browsers show your website correctly and helps search engine to index your site. There is no point in optimising your website if it doesn’t work properly.

Other useful tips

Get Google analytics. It is one thing having a website but you need to know what people are doing when they are on it. Google analytics is very comprehensive and FREE but it does not report in real time. Woopra however does report in real time. The choice is yours. Before doing anything else you should get one of these other wise how will you know your efforts are paying off. If you decide to use a company to undertake your search engine marketing campaign (recommended) make sure you choose your search engine marketing company wisely. Don’t just go on recommendation. It is going to be a long working relationship so the important thing is that you get on with them. Do your own research on the industry. Think twice about search engine marketing firms that say they can guarantee a first page listing in a short time, the methods they use WILL end up in your website being banned. BMW found this out the hard way.

Search engine marketing is not an easy option but when done properly will bring untold rewards.

This is by no means an exhaustive list but it will give people new to the concept a few things to get on with and research. Look out for more articles that will start to break the subjects down into more detail.

Simply put, Search Engine Marketing or SEM is the fastest, most powerful, highly-targeted, most dynamic, highly-measurable and most cost-effective marketing strategy that can give your business the power to reach potential customers anywhere in the world anytime for a little as USD $0.05 cost per customer acquisition or even for free!

Search Engine Marketing or SEM is about making sure that your Web site appears on the top 20 of search results every time potential customers search for whatever products and/or services that you offer on any of the major Search Engines including Google, Yahoo and MSN which collectively accounts for over 90% of all Search Engine originating traffic.

There are of course other smaller Search Engines that focus on niche industries such as Kayak (www.kayak.com Travel Search Engine) and country-specific Search Engines like Baidu (www.baidu.com) which is very popular in China.

How Popular Are Search Engines?

A study last November 2005 finds that the number of people who use Internet Search Engines to find information has jumped over the last year, claiming a solid No. 2 spot behind e-mail as the most popular activity online. In the year 2003, 250 million searches were made daily on Google alone!

How Does It Work?

On the Internet, whenever somebody wants to find something, they use Search Engines. As spam continues to lessen the effectiveness of email as a marketing tool, Search Engine Marketing is fast becoming the marketing strategy of choice for companies who want to reach a global audience 24 hours a day, 7 days a week, either for free or for as little as USD $0.05 per visitor. As the Internet becomes more and more a part of our everyday lives, the greater their role becomes in helping businesses connect with their customers at that crucial point in their buying decision process (when they are searching for it).

Right now, there are probably people… potential customers who are looking for whatever products or services you are offering on any or all of the major Search Engines. When potential customers type in the keywords that they are searching for and press that “Search” button, do they find you or your competitors instead?

How can you get your business to appear on Search Engines?

Of course, you first must have a Web site. If you don’t have one, get one designed by someone who has a decent understanding of Search Engine Optimization. I’ve come across business Web sites that are so badly designed from an SEM perspective that you can’t even find it even if you search for the company name or business name itself! Even worse, their sites are designed in a way that prevents instead of facilitates their visitors to transact with them.

There are basically 2 ways for you to get your Web site to appear on Search Engines. You either get it listed on the “organic” or natural search results by doing Search Engine Optimization (SEO) or you launch a Pay Per Click Campaign (PPC) for the keywords you want your Web site to appear for. Ideally, you should be doing both because a PPC campaign can start driving highly-qualified traffic to your Web site almost instantly while you wait for your SEO campaign to gain momentum and get your Web site within the top 20 of the SERPs (Search Engine Results Page), otherwise known as “organic” or “natural” search results, which can take months to happen.

What Is Search Engine Optimization?

To get your Web site to appear on the SERPs you need to launch an SEO campaign. The main problem with SEO is that it can be very difficult and take anywhere from several months to over 1 year before you can achieve good rankings and appear within the top 20 rankings or top 2 pages of the organic search results which is all the results that most people are willing to see before they make a decision and choose what Web site to ultimately visit and do business with. Getting your Web site listed in the top 20 results is going to be a constant battle, especially if you are in a highly competitive industry and your competitors are also actively doing the same thing.

How your Web site is designed determines in great part how well its Search Engine rankings will be. Do you adore that lovely Flash animation on your home page? Loose it! Search Engines can’t see that Flash animation and they rely almost exclusively on text to determine the relevance and consequently, the ranking of every Web page.

What Is A Pay Per Click Campaign?

Pay Per Click or PPC campaigns are basically ads (Sponsored Links) that appear alongside the organic search results whenever someone uses a Search Engine to search for anything that he’s interested in. The reason why it’s called Pay Per Click is because you spend only when somebody actually “clicks” on your PPC ad and not every time somebody sees it. These ads are controlled and are made to appear only every time specific “keywords” are searched for. The level of control an advertiser has over his PPC campaign is so high that he can control exactly how and who gets to see his PPC ads and most importantly, how much he spends for it. For as little as USD $0.05 per click on Google and USD $0.10 on Yahoo and MSN, you can start driving highly-qualified visitors to your Web site.

What Are Its Advantages Over Traditional Marketing Mediums?

While you may get an increase in sales when you put out an ad on TV, radio or print, it is almost impossible to track how well your sales were influenced “directly” by your ads. With Search Engine Marketing, you would know exactly how much you are spending and how much actual revenue you are getting for each cent that you spend for it. You can even know where your customers are coming from using Web Analytics such as the popular and free Google Analytics.

The ability to control your marketing expenditure, track your campaign’s performance, identify and target your market, a truly global reach, measurable results and being able to make changes to your campaign on the fly makes Search Engine Marketing far superior to traditional marketing medium.

How Effective Is Search Engine Marketing?

It is not impossible to convert 50% of your Search Engine originating traffic. The real beauty of Search Engine Marketing is that it allows your customers to find you instead of you trying to find them.

How much does it cost?

The cost of any Search Engine Marketing campaign depends greatly on the scope and extent of it. The more keywords and the broader the audience you want to target, the more it’s going to cost but the greater the benefit would be. Maybe the more important question is… “How much is it costing your business by not doing Search Engine Marketing?”