Engineering Magazines

Search engine marketing is by far the most efficient and effective way to advertise your business. With over 86% of internet users using Google as their search engine, the need for your business to show on the first page of Google has never been greater.

Many people are unaware of search engine marketing and just take for granted the results that appear when they search for something on a search engine such as Google.

However, search engine marketing seems to defy to current doom and gloom of the recession. Think about this:

“The average Britain spends 164 minutes online everyday, compared with 148 minutes watching TV”

Over half the world’s population now has access to the web and nearly 90% of them find what they’re looking for using search engines. 36% of people think that the result at the top of the first page is the market leader and 80% of people make their choice from first page listings alone. With over 21 billion web pages wanting a first page position how can you get your website on the first page.

This is called search engine marketing and I have listed a few techniques and tips to get you started with optimising your website to rank well on a search engine. Remember that this is a basic guide to help to you on your way.

Link building

First we have to look at how search engines rank a website and decide which order to list them. The simple (very very very simple) version is, Google changed everything the way many search engine rank. The initial creators of Google (Larry Page and Sergey Brin) wanted to create a search engine that could rank a website for quality and list them in order of quality to the user. The way they decided to rank a website was to count how many other websites link to it. If other websites link to it then it must be good. So, essentially links mean votes. Like I said, this is the very simple version and there is so much more to it than this but it is a great place to start as it holds the most importance.

See who links to you and then see who links to your competitors and try to muscle in on some of their action. Simply go to yahoo.co.uk, then in the search box type “link:yourcompetitor.com”. This will bring up a list of websites linking to your competitors website. Then contact them and ask them to link to you too. Don’t be stingy. Make sure you have links going out from your website. Important though that you link to high quality websites, i.e. If your website is a property website, have links to the relevant governing bodies, Wikipedia or the largest property portals. Search engines will see your site as being a good place to get good content. Submit your website to online directories. This can be very boring and takes hours. But once you have had your site accepted in to a directory. You’ll have a link back to your website. Remember. The more the better. Subscribe to forums in your niche. You can include a link in your signature straight to your website. Remember though. Do not spam on a forum. Forum users will not like it and the moderator will probably kick you off. If you use a forum properly though you will find it quite engaging. Read blogs relating to you niche market. This is very educational as well as beneficial for link building. Read the blog then leave a comment about that blog. Don’t forget to include a link to your website though. Just don’t make it too obvious.

Social Media (web2.0)

“Facebook”, “YouTube”, “Flickr”, “Myspace” – These are all social media websites. They provide a means for people from all over the world to join online and share information. The way in which people communicate vary though. “Flickr” allow people to upload photos and share them with other users or even comment on pictures uploaded. “Youtube” allow people to upload videos etc. The number of people visiting these websites to share information is in the millions. So maybe you could use these social communities to spread the word about your website. Social media is a great way to connect with hard to reach people that share the same interests. There are a number of ways to do this.

Make your content interesting enough for people to want to view it. Then,unlike search engine optimisation, change the content often, This will make people want to keep visiting you. Make it easy for people to tag or bookmark your new content. Bookmarking is very fashionable at the moment. The most popular way of doing this is by getting an “addthis” button due to its ease of use, however, there are many buttons available. Use more than just text in your site. Create a video and submit it to a video sharing website like “youtube”, Create a PDF version of your content and create an audio version too. Submit it to appropriate websites. Don’t forget the link back to your site. Blog.Blog.Blog then blog some more. The simple truth is that the majority of internet users love blogs. So do search engines. Create a blog and use it. A lot. Submit it to sites like “technorati.com”. If it is good enough people will link to you and then share and tell others about your writings. Make friends. The social media community, are very social and friendly. They will want to talk to you and ask you questions. Make sure you are polite and take time to answer any messages. Negative feedback spreads faster than positive feedback.

Pay Per Click

This is a method in which you pay to get people to your website. Have you ever done a search on Google and found there are two columns. The Colum on the right is called sponsored links. They are adverts from businesses. They do not pay anything for appearing there but they do pay when you click on the advert (pay per click). This is a very fast way to get people to your website but you do have to pay. I would recommend getting a pay per click company to help here. It will save you a lot of money. However, if you must have ago your self here are some very basic tips.

Budget. Make sure you create a sensible budget and stick to it. Don’t get in to a bidding war. Don’t just rely on pay per click as the be all and end all for your business marketing. PPC is great for promoting specific products and services very quickly but you always have to pay for the result. Analyze your cost per click and cost per acquisition closely. Then compare it to your other marketing activities. See which one works best. Remember that sites such as Google take into account the quality of your website content being marketed more than how much you are bidding. PPC is my favorite part of search engine marketing due mainly to the sheer speed of return on investment BUT make sure it is done properly other wise it can be devastating. Always have two ads running at the same time for each product but with different ad text. Google will use the most successful advert for you and show that advert more often, helping you gain more traffic. Change to poorest performing advert and see if it improves. Keep repeating. This will eventually lead to you having the best possible advert showing.

Search engine optimisation

Remember the two columns we just mentioned. Search engine optimization is the are of optimizing your website enough for Google to rank it on the left hand column. This list is ordered on how relevant your website is. And you don’t have to pay for these listings. Ever noticed how all the big companies appear at the top of the first page. Now we should as “which came first – The chicken or the egg?”. Search engine optimisation is generally split into two categories onsite optimisation and off site optimisation. The first, when done property is very important but it will only get you to the starting line. Offsite optimization is the race itself. A good search engine optimisation campaign should include all the search engine marketing techniques mentioned and when you really get into it you can learn the more advanced techniques. Below are a few basics.

Include your keywords in your domain, title, meta tags. The first thing a search engine spider will read is your domain name. i.e www.yourdomain.com. This doesn’t mean anything to a search engine so ideally use www.yourdomain.com/your-key-words, or even better www.your-key-words.com . Then the next part is your title. Don’t just have “home Page” or “Front Page”. I would have “your domain – your key words”. This also matches the domain name. Then repeat the same in your meta data. And sprinkle it throughout your web page. Keep it readable though. Make each page different. This helps search engines differentiate them and should lead to them indexing each of your pages separately. Get a site map and submit it to major search engines. Don’t pay for this service though. It amazes me that people actually charge for this. Just type into Google “sitemap” and you should be presented with website that will generate you a sitemap for free. Keep going. Older sites generally rank better than new sites. It is believed that older websites must be more reliable. As there is nothing we can do about this just focus your time on other offsite optimisation such as link building, social media optimization and if you just can’t wait, Pay per click. Search engine optimisation is a long term solution but boy is it worth waiting for. Validate your HTML code. Visit “validator.w3.org/ “.This will ensure that web browsers show your website correctly and helps search engine to index your site. There is no point in optimising your website if it doesn’t work properly.

Other useful tips

Get Google analytics. It is one thing having a website but you need to know what people are doing when they are on it. Google analytics is very comprehensive and FREE but it does not report in real time. Woopra however does report in real time. The choice is yours. Before doing anything else you should get one of these other wise how will you know your efforts are paying off. If you decide to use a company to undertake your search engine marketing campaign (recommended) make sure you choose your search engine marketing company wisely. Don’t just go on recommendation. It is going to be a long working relationship so the important thing is that you get on with them. Do your own research on the industry. Think twice about search engine marketing firms that say they can guarantee a first page listing in a short time, the methods they use WILL end up in your website being banned. BMW found this out the hard way.

Search engine marketing is not an easy option but when done properly will bring untold rewards.

This is by no means an exhaustive list but it will give people new to the concept a few things to get on with and research. Look out for more articles that will start to break the subjects down into more detail.

So you found a company that claims to be a Search Engine Optimization Expert, but you are not sure if they really are the Search Engine Optimization Expert they say they are. So how can you weed out the fakes and the incompetents from one who is a real Search Engine

Optimization Expert?

A Search Engine Optimization Expert is one who understands that SEO has two functions: The Search Engine Optimization Expert has to foresee what the customers or potential visitors to your website would like to see as content of your website; and the Search Engine Optimization Expert also has to work within the constraints set by the preferred search engines.

Your Search Engine Optimization Expert should be able to identify the special keywords that are most likely to be used by your end users, readers or visitors. Some SEO teams will provide you with hundreds of keywords to use in your website content, but that is not effective or efficient because many of those target words and phrases may not be used by many people. Effective marketing by your Search Engine Optimization Expert means narrowing down the search process for your target visitors to a select list of keywords and key phrases that are very popular among the Internet population.

Your Search Engine Optimization Expert should also know that basic keyword research still contributes a lot to effective SEO efforts. This means prioritizing quality hits from quality visitors over just hiking the number of hits you get from the world at large. This is because a real Search Engine Optimization Expert knows that you are after revenues so that your business can not only survive but thrive, rather than just being a popular site for people to glance through. Even if you are the most-visited site on the Internet, if that doesn’t translate to revenues for you, then hiring a Search Engine Optimization Expert becomes a useless effort.

Something that is not commonly known except by an actual Search Engine Optimization Expert is that text is not the sole content being eyed by search engines when ranking websites anymore. Nowadays, your Search Engine Optimization Expert should understand that content like news articles, videos and images are also part of the content which are scrutinized by search engines and contribute to your rankings. So a so-called Search Engine Optimization Expert who insists on text-only content has clearly missed the bus so you need to look elsewhere for a better Search Engine Optimization Expert to consult and hire.

Does your Search Engine Optimization Expert know how to use online press releases? Online press releases can be used by your Search Engine Optimization Expert by submitting them to formats like RSS feeds and news sites – and yes, even search engines. Online press releases (in the hands of a competent Search Engine Optimization Expert) can prove to be an effective way for link building to be conducted. But your online press releases should not concentrate on promoting your company name. If your Search Engine Optimization Expert doesn’t know that, tell him to focus instead on providing information and news articles that act as a supplemental service to the Internet community. The Search Engine Optimization Expert should create this type of content from the perspective of the reader, audience or end user. Online press releases are best sent out to target channels at least two times per month. Online press releases are also a good way to integrate target words and phrases into the content so that your Search Engine Optimization Expert is hitting two birds with one stone: keyword usage and promotion of the website.

Your Search Engine Optimization Expert must focus on certain areas in the SEO effort that will make it more effective. Very popular keywords must be placed in the title tag, with less priority on the company name. Your website URL should be as short as possible, yet very concise with use of information. Adding a keyword or two to the URL is also a good idea. User-friendly content that has been written by master writers is great and always a good addition to the website.

Prioritize quality links over mass link building. And have your Search Engine Optimization Expert place a site map on your website for the convenience of your visitors so they don’t get lost.

If you find outsourcing work to a Search Engine Optimization Expert to be rather costly, consider hiring an in-house Search Engine Optimization Expert instead. This may drive down your expenses by a lot, and also gives you more control over what your Search Engine Optimization Expert is doing for you. You might opt for a multidisciplinary Search Engine Optimization Expert team that has IT and Marketing expertise for best results.

Electronics Engineering Technology distance learning courses are flourishing, making use of the low entry-level requirement of a 2-year Associate Degree to become an Engineering Technician, and the further career advancement to an Engineering Technologist (or Applied Engineer) possible in the field by pursuing a 4-year Bachelors Degree. Among all Technicians and Technologists working in USA, Electrical and Electronics Engineering professionals make up more than one-third, which is a clear indication for their demand. And this demand is nowadays driven more by the high-tech industry’s need for Electronics Engineering Technicians, rather than the conventional industries’ need for Electrical Engineering Technicians.

Why Electronics Engineering Technology?

All of today’s booming industrial sectors like telecommunications, medical equipment, control systems, automotive systems, navigational systems, and of course, the consumer appliances sector are bringing out everything from mobile phones to home theatres, and require expertise in Electronics Engineering more than anything else, which explains the demand for Electronics Engineering professionals.

However, to attempt the field through an Engineering Degree can be taxing to those students who are not interested in taking advanced level mathematics (calculus) courses that an Engineering Degree requires, or to endure its long 4-year time frame. For such students, Electronics Engineering Technology is a great option, with its stress on applied or hands-on Electronics Engineering rather than the mathematics-dense and research-oriented Electronics Engineering. The time frame also is much shorter, with an Electronics Engineering Technician requiring only a 2-year Associate Degree to enter the field.

The job opportunities too are tilted in favor of Electronics Engineering Technicians when compared with Electronics Engineers; there are 182,000 Electrical and Electronics Engineering Technicians working in USA, compared with only 143,000 Electronics Engineers. The only drawbacks – a lower level in the hierarchy and the lower starting salaries than Electronics Engineers – can be overcome in the long run, since interested Electronics Engineering Technicians can study further for a 4-year Bachelors Degree, thus qualifying for the senior position of Electronics Engineering Technologist, who enjoys a position and salary comparable to Electronics Engineers. Average salary for Electronics Engineering Senior Technicians / Technologists is US $46,000, very comparable to salaries for Electronics Engineers at US $52,000.

Why Electronics Engineering Technology Distance Learning?

It is estimated that job opportunities for Electronics Engineering Technicians and Technologists would grow at up to 17% every year, for nearly the next 10 years. The requirement of an Associate Degree for entering the field is a relatively recent phenomenon, and a significant percentage of working Electronics Engineering Technicians doesn’t have such a formal degree. The industry preference to degree holders is encouraging such working professionals to get an Associate Degree, and electronics engineering technology distance learning becomes the natural choice. Also, due to the boom in the sector, those already having an Associate Degree will go for a Bachelors Degree so that they can work as a Technologist. And, of course, the growth prospects in the sector are attracting working professionals from other fields to Electronics Engineering Technology. These three factors are driving the huge demand for electronics engineering technology distance learning courses.

Earlier, there were technological hindrances to deliver such a hands-on course through a distance or online model. However, with the development of state-of-the-art systems like National Instruments’ LabVIEW/ELVIS (Educational Laboratory Virtual Instrumentation Suite), which can be used by remote students through a web browser, to virtually perform any electronics experiment, the demand for Electronics Engineering Distance Learning courses are at an all-time high.

Universities and Colleges Offering Electronics Engineering Technology Distance Learning

Electronics engineering technology distance learning courses offer both 2-year Associate and 4-year Bachelors Degrees. While Community Colleges and Institutes dominate the Associate Degree scene, Universities and Polytechnics are the primary sources for Bachelors Degrees. While searching for electronics engineering technology distance learning courses, it should be kept in mind that many US institutions still call the subject Electrical Engineering Technology.

Associate Degrees

Many Community Colleges and Institutes offer 2-year Associate Degrees for electronics engineering technology distance learning, but fully accredited courses are fewer. Whether for employment as an Electronics Engineering Technician or for further pursuance of a Bachelors Degree, it is always better to go for an accredited course. Cleveland Institute of Electronics (CIE), Penn Foster Career School, and Grantham University are three institutions that offer accredited Associate Degrees in the subject.

CIE’s Associate in Applied Science (A.A.S.) in Electronics Engineering Technology boasts of many unique features. Designed from the ground up as a distance learning course, rather than an online adaptation of a regular course, the CIE A.A.S. provides everything that an electronics engineering technology distance learning student might require, in a packaged fashion – complete with printed courseware for over 250 self-paced lessons, videos, and detailed instructions for the over 300 hands-on lab experiments. The only thing missing will be access to an Oscilloscope, and the CIE Bookstore even sells Oscilloscopes at discounted prices to its students! One-to-one instructor support is always available for students. Even the exams can be taken online. A really unique feature of the course is that interested and capable students can complete the course in half or even quarter time, and need only pay for that!

Penn Foster Career School offers an Associate in Specialized Technology (AST) in Electronics Technology, that can be completed fully online, with access to an internet-connected computer being the only requirement. Tuition includes well-written and amply-illustrated printed courseware, tools and equipment for experiments, and unlimited instructor support through website, phone, email, and regular mail. Online open-book exams and end-of-semester proctored exams are other features of this course. The course is self-paced, with longer than 2-year durations allowed.

Grantham University offers an Associate of Science (AS) in Electronics Engineering Technology through the distance mode. The tuition package for the course includes textbooks, lesson guides, grading of all tests, mailing of materials and graded tests from the college, consultation with instructors, and required software. Proctored exams are conducted at the end of every semester, which lend more credibility to this course. Consultation with instructors is available through phone, fax, email, and regular mail. To better facilitate the distance mode of the course, Grantham University even provides a discounted option for its students to buy computers from Dell. However, the main advantage of this course is that full credit transfer is possible to Grantham’s Bachelors Degree in the subject. Grantham is especially popular with military students.

Bachelors Degrees

When it comes to Bachelors Degrees for electronics engineering technology distance learning, even courses with accreditation from the Technology Accreditation Commission (TAC) of the Accreditation Board for Engineering Technology (ABET) are available.

Old Dominion University offers its Bachelor of Science (BS) in Engineering Technology, with Electrical Engineering Technology as Major, and Electrical Systems Technology as optional. The course name follows the earlier US convention of naming Electronics Engineering courses as Electrical Engineering courses. This B.S. indeed has significant stress on Electronics Engineering Technology. In-depth coverage of Electronics includes Linear Electronics, Digital Controls, Microprocessors, Communications, Control Systems etc. High-tech delivery methods like virtual laboratory, streaming video, and satellite broadcast for 1-way video and 2-way audio, are fully utilized. The course is accredited by TAC of ABET.

World College, a wholly owned subsidiary of the Cleveland Institute of Electronics (CIE), offers a Bachelor of Electronics Engineering Technology (BEET) through the distance mode. Features include over 300 lab experiments, online exams, and toll free phones and email for consultation with instructors. Subjects covered include Electronics, Computer Technology, Telecommunications, Electrical Power, and Control Systems. Access to a computer and an oscilloscope are necessary.

Grantham University (described above, under Associate Degrees) also offers a Bachelor of Science (BS) in Electronics Engineering Technology.

The only current limiting factor for electronics engineering technology distance learning seems to be the high costs for implementing virtual labs that can be simultaneously accessed by a large number of students, and once this is solved by better and economical hardware and software, electronics engineering technology distance learning will be provided by more and more Universities, Colleges, and Polytechnic Institutes.



By: Jim Zorn

About the Author: